Arts and Humanities Commons^™

Researching & Designing Marketing Materials For Rachel Messer & Connor Dale, Isabelle Bauer

Honors Projects

Isabelle Bauer’s Honors Project, “Researching and Designing Marketing Materials for Rachel Messer and Connor Dale” is split into two components. First, the research paper titled "The American West as a Cultural Phenomenon" explores the fascination with the American West and its integration into various aspects of American culture, particularly in music, film, and art. The essay discusses the historical significance of the West and its transformation into a cultural obsession. Focusing on the resurgence of Western aesthetics in modern country music, the project’s second component involves the creation of marketing materials for country artists Rachel Messer and Connor Dale.

The …

Input / Output, Zach Scheinfeld

Masters Theses

Input/Output emphasizes the processes and systems that create engagement, narrative, and meaning in graphic design, as opposed to singular inputs and outputs. In a series of experimental frameworks, ranging in form from 3D printed objects to browser-based painting tools, variables are put into the hands of the audience and user, creating conditions that are prime for retooling, repurposing, world-building, and play. Throughout, an open dialogue and feedback loop is formed between interface and user, author and reader, and teacher and student, where power, agency, and structure are in constant circulation, resulting in the emergence of unexpected forms, speculative technologies, and …

Battaglini Winery: Marketing Collateral Development & Rebranding, Lexi L. Battaglini

Graphic Communication

The Battaglini Winery is a small family-run winery located in Sonoma County. The winery has no existing brand guidelines and any marketing collateral in current use has outdated information and design elements. The purpose of this project is to provide the winery with cohesive and refreshed brand guidelines while using these guidelines to generate relevant marketing materials for consumers.

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

All Clear: A Workbook For Sexually Active Accutane Users Who Can Become Pregnant, Taylor Petersen

Honors Projects

Accutane is a pill-based derivative of Vitamin A used to treat cystic acne. The process to start and continue the medication each month is tedious and full of potential for error. This is especially true for female patients who are able to become pregnant as they have the additional step of monitoring and updating their birth control through an online portal. Patients are treated like numbers and there is little to no customization within Accutane treatment from patient to patient. To make this worse, reliable information about the drug is scarce and many turn to social media platforms or other …

Alif: Building A Bridge: Arabic Calligraphy And Arabic Typography In Design, Saba Esho

Honors Theses

The project is centered around the exploration of Arabic typography and its multi-faceted uses. Arabic calligraphy is an old practice and tradition that has been studied and refined since it was founded. Comparatively, Arabic typography is a much more recent creative study that is still developing, thus there has not been much literature that covers it. Therefore, the main goal of the project is to highlight and integrate Arabic typography with Arabic calligraphy. By doing so, the project builds a bridge within Arabic graphic design, connecting the rich Arabic calligraphy to its newer counterpart, Arabic typography.

In our day and …

Open Textbook For Art 27, Nate Cooper

Open Educational Resources

Work in Progress - In the Spring of 2023, I will endeavor to work collaboratively with students to develop an open textbook for the Art 26: UX Visual Design course. As this class has only been offered once in the past and in general the UX courses are new at Kingsborough there isn't an obvious single authority on the subject. As a practitioner in the field professionally, I grow concerned that even if a solid text could be found in print that industry changes happen so frequently that the only helpful authority will need to be a dynamic work. Hence, …

Goodreads App Redesign, Lily Atazai

Graphic Communication

This project will be working on a redesign of the app, GoodReads. This app is used for readers to rate and comment on the books that they are currently reading or have finished. It allows for a community for readers to interact with one another, which essentially acts as a social media. All the users contribute to the rating of each book, which helps others decide if they would like to read it or not. There is also a filter function that allows readers to find new popular books, as well as search for them based on the genres they …

The High Tide Inn Rebrand, Caroline Turnbull

Graphic Communication

For my Senior Project, I found a small Inn in Maine that was just purchased by a new owner. The previous owner of The High Tide Inn was very old and had owned the Inn for a long time, running on word of mouth and the quaint charm of the location. Their website was not a priority and had not been updated in decades. It was not mobile friendly, up to date, or easy to navigate. The logo reflects a charming sign on the property, but does not translate well digitally. In addition to this, there is no vector file …

Mettle, Chelsey Augustine

Master's Theses

While many see Graphic Design as a separation from art, for me, it has always been a happy blend between my fine art and technological skills. In both areas, I think about what I want the audience to think of feel when the pieces in question. Form, color, anatomy, and concept are all part of my creative process, regardless of whether I am creating digitally with a Wacom or building a wax form in the foundry.

During my graduate studies, I started to get into a flow of building narratives to hone in on conceptual branding ideas. Being able to …

Fraz, Caitlyn Frazer

Master's Theses

Phrase /fraz/ noun:

A small group of words standing together as a conceptual unit, typically forming a component of a clause.

Frazer:

My last name. A word that encapsulates my family's stories, creativity, and legacy.

Fraz:

The title of my thesis show, it combines both the former words into one. Fraz is the idea of pulling family history and distilling it into visual storytelling through graphic design and creating the conceptual unit that is me. I am a unit that is multifaceted and strive to have work that is dimensional and encompass aspects of all different media including photography, sculpture, …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Small Town To The World Wide Web: Designing A Website For A Local Business, Madison Cozzens

Honors Projects

The Raspberry and The Rose is a small business in Medina, OH, and had a multitude of visual communication issues that needed to be solved. But what's an online presence without a website? "Small Town to the World Wide Web: Designing a Website for a Local Business" focuses on fulfilling a local business's need for a strong online presence. It dives into how a user's experience on the website can impact brand loyalty, foot traffic, and overall perception of a business. The ultimate goal of this project is to provide insight into how a non-e-commerce website can impact a business.

Restaurant Rebranding: The Capital View Cafe, Amaya Nordos

Research and Scholarship Symposium Posters

The objective of this project was to design a new logo, identity, and stationery system for a Saint Paul non-chain breakfast cafe. Familiarity and in-depth research of both the cafe and its customer base was essential to determine and define the project demographics. There was also an emphasis on working conceptually and utilizing an aesthetic that is appropriate for the intended audience, while also keeping in mind and being stylistically sensitive to the graphic design community that will eventually judge the success of the project as a whole.

Over the course of this project, I became very familiar with the …

Plant Wise, Sophia Llamas

Honors Projects

Conceptually, Plant Wise is the key to bridging the gap between preconceived ideas about vegan and vegetarianism and successfully integrating plant-based foods into your everyday life. Physically, Plant Wise is a self-educational, interactive booklet chock-full of activities intended for users to complete at their own pace. Inside this 56-page booklet, there are recipes, doodling spaces, weekly check sheets, activities to do with friends and family, challenges, and so much more. Plant Wise utilizes these activities and journaling opportunities throughout as a self-reflective vehicle to give users an experience to reflect on, which aids in the retention of what’s been learned …

Re-Imagining Design For Affordable Housing In Mexico, Kenza Fernandez Dominguez

Scripps Senior Theses

Since the presidency of Enrique Peña Nieto, affordable housing developments in Mexico have been produced in a massive, unsustainable scale. The speed at which these developments are produced equates to the carelessness that goes into their planning. At large, the developments’ monotonous design is aesthetically dehumanizing and fails to promote a sense of community. These developments lack basic infrastructure, and their residents have abandoned them, which has incentivized increased criminal activity.

In this paper, I will be looking at successful models of affordable housing globally, exploring the histories of communal living, and function of architectural collages. Based on my findings …

Khruangbin On Tour, Meghan Eileen Connolly

Graphic Communication

My senior project, Khruangbin On Tour, creates the opportunity to ideate and promote Khruangbin’s, a three-person band, tour through branding and merchandise. The goal is to create visuals, such as a poster or t-shirt design, to complement their songs and the band as a whole through the use of color palettes, typography, objects and illustrations. The music’s feeling and aesthetic should be reflected in the visual aspects as it represents the artist overall and speaks to the audience.

Corvette Pacifica Website Redesign, Kyra M. Smith

Graphic Communication

This project is meant to redesign the website for Corvette Pacifica by improving usability and overall experience in order to increase website traffic and revamp the company's branding. The end deliverables include high fidelity mockups for various pages of the website, as well as improved branding such as logos, fonts, and color schemes. The end goal is to have something that could potentially be coded into a fully working website in the near future.

Digital Brand Identity Design From A User Experience Perspective, Isaiah Harwood

Undergraduate Honors Theses

As a graphic designer and as a creative in general, my interest has always been in the conceptualization and execution of brand identities. I am most comfortable as a designer when I am working in the realm of art direction, and most of my design heroes and inspirations are legendary art directors and designers like Paula Scher, Paul Rand, and Michael Bierut. Logo and wordmark design in particular are among my favorite aspects of design, and finding ways to creatively apply these foundational aspects of a brand to each stage of the user experience is exciting to me. The stages …

Human Origins: An Infocomic, Jocelyn Grant

WWU Honors College Senior Projects

Perceptions of anthropology and especially human origins are skewed in the public consciousness, in part due to pop culture and in part due to longstanding misleading visual communication. This project is one experimental attempt to bridge the gap between anthropology education and the public through the application of design and design intentionality. With the book itself being currently unfinished, this project is equally an examination of the process of creating such a work and the visual choices the author made in pursuit of the project’s ideals.

An Exploration Into Constructed Space, Lauren Elise Williamson

Honors Theses

Our interactions with and experience within the built environment are mediated by design. Evident in the infrastructure and conventions of modern society, designed experiences perpetuate existing values and construct new values by directing attention and movement in space. One’s sensory awareness of space through mindfulness and perception is integral to uncovering the systems of control that design frequently renders invisible. Through a cross-examination of ma, dérive, stroll gardens, and maps, this paper positions tourism, specifically Rock City, as an example of constructed space. Experience tourism leverages physical layout and perceptual elements before, during, and after visiting the spectacle. Tourism sells …

The Joy Of Cooking With Ots: A Visual Guide, Sarah Baker

WWU Honors College Senior Projects

Access to the full guide found here: https://mixam.com/share/60bf9e1ed250502f2e67534e

Occupational therapy (OT) is an allied healthcare profession that is uniquely situated at the intersection of art and science. OT seeks to improve quality of life by addressing occupations, or daily activities that are meaningful and purposeful (Nelson, 2014). In order to accomplish these goals, occupational therapists (OTs) must use design thinking through the lens of evidence-based practice. This artistic creativity paired with well-researched scientific findings mimics the visual nature of this guide, which prioritizes this need for alternative representation of the sciences.

This visual guide focuses on the interconnectivity of culture, …

How Will I Thrive? Developing Designer Professional Identity Among Undergraduate Communication Design Students, Denise Bosler

Education Doctorate Dissertations

A designer’s professional identity is constructed throughout a designer’s life and is developed through life experiences and education. While understanding the general importance of a professional identity is often clear to recent design graduates, developing it requires becoming self-aware of what traits constitutes designer professional identity (DPI). Kunrath, Cash and Yi-ling (2016) define DPI as the synthesis of personal attributes and design skills. However, the development of this full complement of DPI traits is often ignored and ill-supported in design education curriculum. A student’s DPI, if under-developed, can be a barrier to successfully transitioning from student to professional. Design educators …

Scad Poster, Alicea Hernandez-Carpenter

Fine and Performing Arts: Student Scholarship & Creative Works

No abstract provided.

Reimagining Abandoned Community Space In A Post-Pandemic Environment, Julia Drooff

Scripps Senior Theses

Earlier this year, the Covid-19 pandemic accelerated the demise of the Great American Mall by forcing temporary and permanent closures across the country. The low-end malls that remain are dealing with crippling debt and the closing of key department stores like JC Penney and Neiman Marcus[1]. With only super-luxury malls thriving, many of the standard malls set up in the eighties are just abandoned parts of a community. So, what should happen to these abandoned malls? And what role does that space now play in the post-pandemic community? Since malls began to shut-down pre-Covid-19 did the need for …

With Love, Greta Conley

Williams Honors College, Honors Research Projects

Greeting cards are an important piece of communication that people don't often utilize as much they can. This paper explores many aspects of these small paper cards including the looks of the current greeting card market, an average consumer's relationship to greeting cards, and how professionals create them. With technology and social media as a distraction, it can be more difficult to remember to send cards, and their great impact can be forgotten. The project got its origins after reflecting upon how much greeting cards have had an impact on my own life and wondering how they affect the lives …

Overcoming The Myth Of The Contemporary “Starving Artist”: An Exploration Into The Fusion And Viability Of A 21st-Century Career In Art And Design, Miranda M. Myles Jackson

Masters Theses

This research explores the myth of the “starving artist” surrounding the pursuit of a career in the arts. Artists are often dubbed as starving due to the pre-conceived notion that careers in art do not provide longevity or financial stability. Due to this stigma, budding creatives are often dissuaded at home, school, or both from pursuing a career doing what they love. Arts programs are often cut and or remain underfunded, mainly due to this biased perception. Research indicates that careers in the arts have expanded exponentially due to its merge with various fields. According to both the STEM vs. …

Lettering Design: Using Handwritten And Illustrative Techniques To Improve Memorization, Kathryn Will

Senior Honors Theses

Graphic designers have many choices when designing and communicating with words which can be seen throughout history. Hand lettering techniques have been used for centuries to record information. Then with the development of moveable type came the mass production of reading materials and the introduction of typefaces. Today, much written communication is viewed through a digitized typeface on a screen. However, there has recently been a noticeable increase in hand lettered type, one of these reasons being that hand lettered type can be easier for people to remember. This paper and the visual application of the research examines how hand …