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Sotheby's Institute of Art

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Selenophile: Modernity In Tradition, Junghoon Lee Jan 2024

Selenophile: Modernity In Tradition, Junghoon Lee

MA Projects

Selenophile: Modernity in Tradition examines contemporary moon jars created by five different artists. The primary goal of this exhibition is to expand interest in the moon jar and emphasize their significance and value within Western culture. Notably, moon jar exhibitions are not commonly accessible in the United States, which further validates the importance of this exhibition. Additionally, the growing market for moon jars in Eastern culture and the increasing attention given to moon jar auctions in the United States contribute to the authenticity of this exhibition. In other words, the exhibition serves as an introduction to contemporary moon jars for …


The Birth Of "A Painting": You Yong Solo Exhibition, Dongpeng Wang Jan 2024

The Birth Of "A Painting": You Yong Solo Exhibition, Dongpeng Wang

MA Projects

Curator Wang Dongpeng takes great pride in unveiling "The Birth of 'A Painting'," an exclusive solo exhibition by the renowned painter You Yong. In this thoughtprovoking display, You Yong harnesses the simplicity of the iPad to craft vivid artworks that capture the essence of individual lives amidst the pandemic. His pieces offer a window into the lived realities within mainland China during these challenging times. This exhibition is an invitation to an extraordinary art experience that breaks free from the confines of traditional art space, promising to leave viewers with lasting impressions. The Birth of "A Painting" stands as a …


"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang Jan 2024

"Reconstitute": Business Plan Of A Start-Up Art Invsetment Bussiness: Artvest, Jianing Wang

MA Projects

Art is still used as a financial hedge in times of economic uncertainty. According to Artnet’s Financial Art Index, “The art market outperformed the S&P 500 from January 2022 to July 2023, with art returns rising by 4.2% in nominal terms, while the S&P 500 lost 6.6% during the same period.” 1 Although we are currently in a period of uncertainty about the future global economic outlook, the impact of fluctuations in art prices is relatively low. ArtVest will establish against post-pandemic New York in 2024, seamlessly bridging the realms of art and investment. ArtVest recognizes the potential in the …


Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han Jan 2024

Present Time Company: A Global Media Entity Dedicated To Documenting, Illustrating, And Expressing Art And Cultural Narratives From The Chinese Standpoint To The World, Yixuan Helen Han

MA Projects

Present Time Company, a trailblazing entity at the convergence of innovative storytelling and diverse art and culture, aims to demystify the art world and make cultural experiences accessible to all. The company strategically blends Eastern and Western art perspectives, excels in dynamic content creation, and leverages social media adeptly in a competitive landscape. Opportunities arise from the burgeoning Asian art market, global interest in diverse cultural narratives, and the
potential for strategic partnerships. The marketing strategy focuses on brand awareness, audience engagement, and community cultivation, seamlessly integrating art into daily life through diverse content and strategic collaborations. The pricing model, …


Canvas Creations Hub, Mengting Yan Jan 2024

Canvas Creations Hub, Mengting Yan

MA Projects

This is a business plan about CCH that has not been implemented. With the
rapid development of the Internet in China, e-commerce market has come into the
period of explosive growth after more than ten years of market cultivation. Recently, the amount of APP online shopping in one year has exceeded 40 trillion yuan. In this situation, traditional enterprises are getting involved into e-commerce. This paper studies the situation of the e-commerce market and the art derivatives industry, elaborates the market opportunities, and makes an economic analysis of the operation of art derivatives APPs, which can be used as a …


Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng Jan 2024

Business Proposal Of Online Copyright Protection Platform For Digital Assets, Zehui Feng

MA Projects

Copyright protection is crucial for digital art assets as they are easily replicable and distributable in the digital realm. Without proper protection, artists and creators face the risk of unauthorized use, infringement, and loss of control over their work. Copyright protection ensures that artists receive recognition for their creations, have the ability to monetize their work, and maintain control over its usage. The proposed copyright protection platform aims to provide a comprehensive solution for safeguarding digital art assets. Drawing inspiration from successful platforms like Digimarc, Getty Images, and Copyscape, our platform will incorporate advanced technologies such as digital watermarking, extensive …


A Metaverse Of Chinese Traditional Folk Villages And Houses With Great Aesthetic Pleasure: A Virtual World Dedicated To The Enthusiasts Of Life With Art, Culture, History And Architectures, Xiaobin Lin Jan 2024

A Metaverse Of Chinese Traditional Folk Villages And Houses With Great Aesthetic Pleasure: A Virtual World Dedicated To The Enthusiasts Of Life With Art, Culture, History And Architectures, Xiaobin Lin

MA Projects

Rapid growth of 3D visualisation technology has led to the maturation of metaverse, bringing innovative and immersive experiences to travellers and representing tremendous potential for revolutionising the tourism industry. Advantages of metaverse, plummeting cost of technology and emerging supportive policies are jointly building up a very promising future of metaverse in tourism. Big companies worldwide are heavily investing in metaverse. In China, Tencent SSV Digital Culture Lab has initiated the annual project “Explore Metaverse Plan”, providing a communication platform and exhibition opportunity for the small and midsize players working on the digitalisation of cultural and artistic heritage. Google Art & …


The Moment Of Beijing, Zhang Yue Jan 2024

The Moment Of Beijing, Zhang Yue

MA Projects

After a complete COVID-19 lockdown of three years, most Chinese people crave opportunities to replenish their already waned and suffocated needs in the cultural and artistic realm (21st Century Economy, 2023). Seeking this invaluable time to enhance city influence and cultural image, major metropolises, especially Beijing, actively appeal to various exhibitions, shows, and cultural tourism resorts. The scope is almost unprecedented: cultural tourism, music, art, fine art, creative art, and traditional produce harmoniously integrate and captivate thousands of people. People’s need for art and culture is here, and Beijing is ready to make full strides. It is at this critical …


Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour Jan 2024

Bunzi, Non-Profit Contemporary Art Center For Archive And Craftmanship In Abidjan, Ivory Coast., Kinda Ghandour

MA Projects

Growing up in Abidjan, Ivory Coast, I discovered my passion for arts through my fine art teacher. Every two months, she would arrange visits to the Cecile Fakhoury gallery or the Donwhahi foundation. As I walked through these spaces, my imagination and mind expanded. These contemporary art platforms opened doors to me, giving me the opportunity to work in the arts. Cecile Fakhoury has proved that west African art offers great promise and growth since 2013. According to artsy, Aboudia was one of the top 20 selling artists in 2022. The 1-54 art fair, which has existed for 10 years, …


Lost & Found, Minji Choi, Myeongkyo Kim Jan 2023

Lost & Found, Minji Choi, Myeongkyo Kim

MA Projects

Lost and Found focuses on olfactory art and stimulates the sense of smell through
various means and materials. In this exhibition, diverse associations of the sense of smell are evoked through visual art. Through these fragrant works of art, personal, psychological, social, and cultural dimensions are conveyed and explored. The exhibition's title, Lost & Found, refers to the restoration of the sense of smell, which many people have temporarily lost due to the physiological and social effects of COVID-19.


Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang Jan 2023

Live-Art: A Business Plan Of A Start-Up For Art Education And Art Collection, Chuzhe Wang

MA Projects

Live-Art is a start-up venture in New York City that combines online and offline art
experiences, which blurs the boundaries between art education and art collection and organically integrates the two fields. Our philosophy is to inspire people to live with art and create their own art kingdom. By strengthening each individual’s engagement in the art world, we aim to improve our users’ art appreciation perception through art education and to encourage them to create an aesthetic atmosphere for their living environment through art collection. Traditionally, education is more focused on non-profit, while art collection is more on commercialized consumption. …


Nomad Gallery, Maria Paula Suárez, Renata Ribeiro Jan 2023

Nomad Gallery, Maria Paula Suárez, Renata Ribeiro

MA Projects

NOMAD Gallery is a flash retailing business model that will seek to attract consumers with discretionary spending power but are unfamiliar with highly curated art experiences. Despite its size, the art market today is not easily accessible to younger generations, as it possesses several structural barriers to access (such as the need to know and develop relationships with Art galleries and curators). NOMAD Gallery’s value proposition is anchored on sharing culture and democratizing the access to art through playful and interactive pop-up galleries that exhibit artists from around the world in different seasonal settings and structured such that it provides …


(Un)Orthodox Orient, Su Ergeneli Jan 2023

(Un)Orthodox Orient, Su Ergeneli

MA Projects

The term Orient was born from a Western-created body of knowledge, or rather discourse, with the authority of the West over the East. This paper, through historical and political analysis of the Orient, questions the reasoning and accuracy of the institutionalized Western knowledge of classical cultural archetypes of the East. Orientalism is a product of the West discovering the Orient and dominating and restructuring the Orient. Hence, it is represented by the dominating
frameworks. By taking the Orient out of the ideological discourse, this paper emphasizes Orient as an individual and evaluates the Near Eastern art market’s transformation as its …


Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang Jan 2023

Artpro 2023 Business Plan For The New Art Project "Artist Ecological Service", Fang Yang

MA Projects

Beijing ArtPro Technology Co., Ltd. (Hereinafter referred to as ArtPro) was
established in November 2019 with a registered capital of 10 million yuan. It is a capital starting form in which Wu Jian, the founder and legal representative, contributes 70% and the other three co founders jointly contribute 30%.
The founder and core management of ArtPro are from the core product teams of
China's leading Internet companies, such as Sogou, Tencent, ByteDance and Artron. With strong Internet genes and domestic leading brand marketing, product design and technology research and development capabilities, ArtPro is a team with superb technology, tacit cooperation, …


Artificial Minds, Lara Bayer Jan 2023

Artificial Minds, Lara Bayer

MA Projects

This paper explores the artistic possibilities of artificial intelligence, as well as its ability to act as a creative being through its learned knowledge from the collective consciousness of human beings, whether this learned knowledge can be used by the AI to represent reality, and whether this can be problematic regarding learned biases from the preexisting ones of our own. Looking at the history of how far artificial intelligence has come within the creative artistic realm, examining the technical aspects of how exactly an AI is able to generate original art, and examining four artists that all collaborate with artificially …


Untamed: The Terrifying Beauty Behind The Works Of Woman Surrealists, Shely Calderon Benpalti Jan 2023

Untamed: The Terrifying Beauty Behind The Works Of Woman Surrealists, Shely Calderon Benpalti

MA Projects

An exhibition of work spanning the works of five late North American and Latin American born or naturalized female Surrealist artists, Frida Kahlo (1907-1954), Leonora Carrington (1917-2011), Remedios Varo (1908-1963), Leonor Fini (1907-1996) and Dorothea Tanning (1910-2012). Untamed explores themes of female existence, alchemy, astrology, dreams and symbolism through painting works on paper and photography. Between the dark years during the first world war, the second world war and postwar, Surrealism as a means of possibility to live a dream-like life were the theory behind this artist's body of work. The deception of dreams, parallel realities and profound studies into …


Childhood: The Hidden Side, Arcelia Gómez Jan 2023

Childhood: The Hidden Side, Arcelia Gómez

MA Projects

Childhood has been typically perceived as the sweet, candid, innocent, harmless, naïve phase of the human existence. However, is it possible that behind this kind façade there are hidden the cruelest, most frightening and most devastating monsters of humankind? The current state of humanity, as a species, is constructed on constant movement, continually changing, perpetually evolving. This is a natural behavior, dating back to the very origins of civilization, in its earliest days. This characteristic detail is stored in the ability of the human brain to collect information and learn from situations experienced by the individual. In other words, the …


Revolution And Revelation: An Early Russian Avant-Garde Private Collection, Olivia A. Aurtenechea Eguiron Jan 2023

Revolution And Revelation: An Early Russian Avant-Garde Private Collection, Olivia A. Aurtenechea Eguiron

MA Projects

Revolution and Revelation: An Early Russian Avant-Garde Private Collection is an
exhibition proposal with accompanying essays that explore the value and influence of the Russian Avant-Garde art movement, highlighting its significance as a revolutionary force in early twentieth-century art. While the first essay provides a comprehensive overview of the Russian Avant-Garde art movement, the second one explores the considerations and advantages of exhibiting a private collection of early Russian Avant-Garde art, specifically Suprematism, in either a museum or a gallery. The first essay, A Look Into Russian Avant-Garde, delves into the value and influence of the movement acknowledging the challenge …


Reclamation, Laura Day Webb Jan 2022

Reclamation, Laura Day Webb

MA Projects

This exhibition will take the form of a group show of African artists who weave
cultural heritage with the contemporary, to challenge Western perceptions of African art and culture. Artists Wole Langunju (Nigeria), Prudence Chimutuwah (Zimbabwe), Lincoln Mwangi (Kenya), Moira Bushkimani (Kenya), and Angèle Etoundi Essamba (Cameroon) are confirmed to participate. In addition to the contemporary works by these artists on display, two Nigerian Gèlèdé masks have been generously loaned from the private collection of Olusanya Ojikutu, one from the early 20th century and, the other, whose dating is undetermined. In showcasing these works in tandem, the exhibition creates a …


Pasado, Presente, Futuro: A Story Of Immigration, Constanza Galindo Acosta Jan 2022

Pasado, Presente, Futuro: A Story Of Immigration, Constanza Galindo Acosta

MA Projects

Oftentimes when speaking about immigration the conversation centers
around specific political agendas, economic impact, or labor. However important
these topics may be, they fail to understand the humanity of immigration, leaving
behind the most essential part of the conversation: the voice of the actual
immigrants. How can a more individualistic approach towards the experience of
the immigrant give us a better understanding of the nuances of immigration as a
whole? Pasado, Presente, Futuro takes as inspiration the personal experiences of
nine Latinx artists that currently live in the United States as a way to tell the past,
present, and future …


Home Grown: Joys And Sorrows Of Domestic Life, Helena Black Jan 2022

Home Grown: Joys And Sorrows Of Domestic Life, Helena Black

MA Projects

Home Grown: Joys and Sorrows of Domestic Life highlights the work of contemporary female photographers who focus their practice on the depiction of domestic scenes. There is a long history of women drawing inspiration from the domestic sphere. For much of history, the exclusion of women from public life outside of the home influenced much of their work. Perhaps the most obvious example of this thematic focus can be seen in the work of female Impressionists. The Impressionist period is defined by the freedom of mobility allowed by new premixed paint tubes. Male artists, for whom it was socially acceptable …


Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu Jan 2022

Artsino: Art Exhibition In An Immersive Casino Setting, Jiajie Jade Wu

MA Projects

In large cities such as NYC, there are a great number of individuals have good tastes in art. Many of them, such as wall-street bankers and traders, also like to seek risks. They are smart enough not to gamble too much although they still feel excited in the uncertainties. This venture provides an opportunity for artists to showcase their casino theme artworks in an immersive AR casino theme experience. The audiences have an opportunity to view and collect art in a setting that feels like casino, with drinking services, music, and various casino games using playing chips. Potential revenue generation …


Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza Jan 2022

Za'a Demi-Fine Jewelry: Cultural Representation Through The Use Of Wearable Crafts, Maria Canedo Gomez Ortigoza

MA Projects

Za'a is an e-commerce demi-fine jewelry brand that gives its wearer the ability to explore, connect and give back to indigenous Latin American cultures. Za'a pieces are made with 14k gold, sterling silver, vermeil (solid gold electroplated silver), and semi-precious gemstones while incorporating traditional craftsmanship; incorporating elements such as woodcarving, embroidery, and painting. What makes Za'a's products unique is that they are designed and fabricated in conjunction with the communities, ensuring fair and ethical practices. This close collaboration turns the pieces into a cultural bridge of communication, an exchange of ideas, and an appreciation between consumers and the indigenous communities. …


Anti-Art In Postwar Korea And Japan, Emma Patterson Jan 2022

Anti-Art In Postwar Korea And Japan, Emma Patterson

MA Projects

Emerging from the traumatic devastation of World War II and the economic upheaval that followed, artists in Japan and South Korea adopted similar creative strategies and addressed parallel themes in their artistic responses to the postwar period. Anti-Art in Postwar Korea and Japan brings together artists from the two nations—which share a complex socio-political history—to introduce a new lens through which to understand contemporary East Asian art. Seung-taek Lee, Ha Chong-Hyun, Kim Tschang-Yeul, Lee Ufan, and Nobuo Sekine were few of a number of Korean and Japanese artists who developed comparable practices across the media of painting, sculpture, installation, and …


The Social Art Club, Beatrice Giuli Jan 2022

The Social Art Club, Beatrice Giuli

MA Projects

The Social Art Club will be a creative hotspot where leisure, art, culture and work come together in one place. The goal of this club is to expand on the idea behind the traditional social club concept. While members will still have access to use the space in whichever ways they prefer, this social club goes beyond. The Club will be a center for art exhibitions, food discovery, music pleasure, and culture renaissance while promoting a multi-sensorial experience and a long lasting communal atmosphere. Recreating the social aspirations of international and luxury clubs such as Soho House, the Social Art …


Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu Jan 2022

Fpi Art Initiative: A Romanian Perspective, Through The Looking Glass, Francesca Popescu

MA Projects

The FPI (Francesca Popescu Ife) Art Initiative is a curatorial business that focuses on creating pop-up exhibitions featuring emerging and mid-career artists from countries that are not as widely represented in New York or other major art markets. The foundation of this company is to form partnerships with real estate, hospitality, and public venues to host curated pop-up exhibitions throughout New York City and the Hamptons with future goals to expand nationally. The objective is to showcase artwork within a home environment where individuals and collectors interested in art and design can view and discover new artists exhibited within a …


Ag House Gallery - Business Plan, Madelene Arner Jan 2021

Ag House Gallery - Business Plan, Madelene Arner

MA Projects

AG House is an art gallery structured as a membership community club, showcasing one aspiring artist per month while bringing together curators, collectors and art interested people in a social setting with the purpose of networking and educating. Today’s art world is intimidating for many, bringing forth insecurities and lack of knowledge when discovering and collecting art. AG House seeks to solve this problem by bringing together people from all areas of the art world, inspiring and educating each other through events, gatherings and programming in a beautiful setting in the heart of downtown Manhattan. By carefully selecting members to …


Counterpoint: Music And Art Education, Eileen Kosasih Jan 2021

Counterpoint: Music And Art Education, Eileen Kosasih

MA Projects

Music education programming is generally not as accessible or available as museum education programming. General music illiteracy and the elitism of music education perpetuate a cycle of inaccessibility and lack of understanding of the value of music education. Meanwhile, the auditory art form is a fundamental component of culture, society, and history. Music’s language and history should be understood and appreciated widely. Art museum education programmers can work with music educators, music historians, and classical music programmers to incorporate music education into museum education programming. This project consists of three parts. The first section advocates the inclusion of music education …


Megan Stout Design: Design Firm Business Plan, Megan Stout Jan 2021

Megan Stout Design: Design Firm Business Plan, Megan Stout

MA Projects

Megan Stout Design is a full-service interiors firm rooted in delivering artful spaces
with a sense of easygoing elegance — from its architectural heritage to its modern spirit. We focus on high end residential and commercial hospitality projects coupled with art advisory services. We can assist in all aspects of a project from start to finish, including but not limited to consulting with architects and artists, as well as providing a tailor-made approach to finishes, furnishings, and custom drawings. Working within a clear and transparent time frame, we track everything from costs to schedules. We’re conversant in the languages of …


方• 圓 Between Square And Circle, Xin Tong Jan 2021

方• 圓 Between Square And Circle, Xin Tong

MA Projects

Since ancient times, rarely have there been any motifs that can transcend the fetters of time, space, race, religion, territory as well as tradition, becoming cultural symbols, cultural prototypes, and cultural conception in broad terms, while the Mandala being one of them, a prototypical motif with superb transcendence. As the famous Swiss psychologist Jung has mentioned in his book, The Secret of the Golden Flower, Mandala is a magic ring, which, being a symbol, is not only widely spread in the whole East, but also common in the Middle Ages of his place, and the East undoubtedly has the most …