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Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Peter Williams
Objective: To determine consumer salient beliefs toward functional foods enriched with omega-3 fatty acids. Design: Focus group interviews with adult consumers using the Theory of Planned Behavior (TPB) as a theoretical framework. Setting: Community-based residents living in the Illawarra region of New South Wales, Australia. Participants: Forty-two overweight participants (29 female; 13 male) aged 30-80y recruited by advertisement and attending one of six focus groups which were recorded and transcribed verbatim. Analysis: Content analysis was carried out and sub-categories were developed to capture the emerging themes according to the TPB model. Results: Most participants were aware of a range of …
Attitudes And Intentions Toward Purchasing Novel Foods Enriched With Omega-3 Fatty Acids, C. Patch, P. G. Williams, Linda C. Tapsell
Attitudes And Intentions Toward Purchasing Novel Foods Enriched With Omega-3 Fatty Acids, C. Patch, P. G. Williams, Linda C. Tapsell
Peter Williams
Objective: To identify the nature, strength and relative importance of influences on intentions to consume foods that are enriched with omega-3 fatty acids using the Theory of Planned Behavior (TPB). Design: A cross-sectional self-administered questionnaire. Setting: Community based residents living in the Illawarra region of New South Wales, Australia. Subjects: Two sub-samples were surveyed via questionnaire: Community members who responded to a local media advertisement (n=79), and subjects in a dietary intervention trial for type 2 diabetes mellitus (n=50). Variables Measures: Using the TPB variables – intention, attitude, subjective norm and perceived behavioural control - questionnaire items were constructed to …