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Full-Text Articles in Arts and Humanities
Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung
Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung
Faculty of Health and Behavioural Sciences - Papers (Archive)
This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how ‘attractive’, ‘believable’, and ‘new and different’ they found each concept and their ‘intention to try’. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.
Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Overweight Consumers' Salient Beliefs On Omega-3-Enriched Functional Foods In Australia's Illawarra Region, C. Patch, Linda C. Tapsell, P. G. Williams
Peter Williams
Objective: To determine consumer salient beliefs toward functional foods enriched with omega-3 fatty acids. Design: Focus group interviews with adult consumers using the Theory of Planned Behavior (TPB) as a theoretical framework. Setting: Community-based residents living in the Illawarra region of New South Wales, Australia. Participants: Forty-two overweight participants (29 female; 13 male) aged 30-80y recruited by advertisement and attending one of six focus groups which were recorded and transcribed verbatim. Analysis: Content analysis was carried out and sub-categories were developed to capture the emerging themes according to the TPB model. Results: Most participants were aware of a range of …
Attitudes And Intentions Toward Purchasing Novel Foods Enriched With Omega-3 Fatty Acids, C. Patch, P. G. Williams, Linda C. Tapsell
Attitudes And Intentions Toward Purchasing Novel Foods Enriched With Omega-3 Fatty Acids, C. Patch, P. G. Williams, Linda C. Tapsell
Peter Williams
Objective: To identify the nature, strength and relative importance of influences on intentions to consume foods that are enriched with omega-3 fatty acids using the Theory of Planned Behavior (TPB). Design: A cross-sectional self-administered questionnaire. Setting: Community based residents living in the Illawarra region of New South Wales, Australia. Subjects: Two sub-samples were surveyed via questionnaire: Community members who responded to a local media advertisement (n=79), and subjects in a dietary intervention trial for type 2 diabetes mellitus (n=50). Variables Measures: Using the TPB variables – intention, attitude, subjective norm and perceived behavioural control - questionnaire items were constructed to …