Arts and Humanities Commons^™

Caroling Commercialism: The Rhetorical Power Of Christmas Music, Daniel Wharton

Harlot: A Revealing Look at the Arts of Persuasion

"Caroling Commercialism" focuses on the tiny topic of Christmas music and uses this as a lens through which the author examines the growing commodification of the Christmas holiday. At the surface, the expanding season during which radio stations play holiday music seems more like an annoyance than a problem. But the practice is actually a harbinger of a more dastardly intention. In short, there is economic incentive for retailers to pay more money for advertising during the holiday season. Because Christmas music puts consumers in the holiday spirit, stations are more likely to comingle holiday advertising with holiday music. And …