Arts and Humanities Commons^™

Printing Trends In Board & Card Games, Jessica Lee Riddell

Graphic Communication

The board and card game industry are facing growing pressures from digital games, as video and social media games become more prevalent. Emerging print and media technologies, namely printed electronics and augmented reality, could provide a board and card gaming experience that would draw in gamers who typically play digital games. The expected outcomes of the literature research, industry and market surveys, and subsequent paper are an understanding of the history of games, the current state of the game manufacturing and publishing industry, and attitudes of gamers who would be playing games embedded with the emerging technologies.