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A Rhetorical Approach To Cultural Literacies Across Media, Randy Nichols Aug 2011

A Rhetorical Approach To Cultural Literacies Across Media, Randy Nichols

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ABSTRACT
A Rhetorical Approach to Cultural Literacies Across Media finds exigency in the challenges presented to students and teachers by the growing emphasis on globalization, and by the increasing demands for literacy in new media. My research develops a theoretical model for a rhetorical reading of cultural ―texts‖ in the context of cross-cultural learning experiences. This model is built on the metaphor of ―stolons,‖ those botanical strands that serve to propagate plants across wide areas into a single woven organism, i.e., a lawn. Approaching ―culture‖ as a complex organic system of a multiplicity of sources, this model of literacies evaluates …


The Rhetorics Of Constructing Hiv/Aids In The United States And China: A Comparative Analysis Of Two Online Discussion Forums, Jingwen Zhang May 2011

The Rhetorics Of Constructing Hiv/Aids In The United States And China: A Comparative Analysis Of Two Online Discussion Forums, Jingwen Zhang

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This thesis focuses on the cross-cultural comparison of the public rhetorics that construct HIV/AIDS in two online discussion forums from the United States and China. Social constructions of HIV/AIDS have previously been explored in specific countries and cultures; however, comparative studies have rarely been conducted, especially by applying rhetorical cultural analysis focusing on online discourses. Responding to these gaps in research, this study combines two underexplored dimensions -- comparative rhetorical analysis and online discourse -- to show how online communications, metaphors, and topoi identified in discussion forum posts reveal and construct the idea of HIV/AIDS in the public sphere for …