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Articles 91 - 102 of 102
Full-Text Articles in Arts and Humanities
What Does Alcohol Advertising Tell Young People About Drinking?, Sandra C. Jones, Parri Gregory
What Does Alcohol Advertising Tell Young People About Drinking?, Sandra C. Jones, Parri Gregory
Sandra Jones
Alcohol has long been known to be the cause of significant physical, emotional and social harm in our society. Given that the manufacture, distribution and sale of alcoholic products is big business all over the world, clearly the marketing, advertising and promotion of these products is essential. However, there is an ongoing debate regarding the relationship between advertising and alcohol consumption and, importantly, the influence of this advertising on harmful drinking patterns. To examine the potential influence of alcohol advertising on young people (both under and over the legal drinking age), a convenience sample of 287 young people recruited from …
Adolescents, Sun Protection And Social Marketing, Melissa Lynch, Sandra C. Jones
Adolescents, Sun Protection And Social Marketing, Melissa Lynch, Sandra C. Jones
Sandra Jones
Skin cancer is a very real and prominent health problem for Australians. For adolescents in particular, despite adequate knowledge levels, they are continuing to have negative sun safe behaviours as attitudinal and social factors overpower health promotion efforts. Through a comprehensive literature review, competitors to health promotion are addressed and the need for a more comprehensive strategy for behaviour change is outlined. Social marketing is introduced as a potential and effective strategy in behaviour change interventions. It is believed to be far more appropriate for hard to change behaviours such as adolescent sun protection, as it uses to go beyond …
Older Patients' Attitudes To General Practice Registrars: A Qualitative Study, Andrew D. Bonney, Lyn Phillipson, Sandra C. Jones, Donald Iverson
Older Patients' Attitudes To General Practice Registrars: A Qualitative Study, Andrew D. Bonney, Lyn Phillipson, Sandra C. Jones, Donald Iverson
Sandra Jones
Background Research suggests that older patients may be reluctant to engage general practice registrars (GPRs) in their care. The authors undertook a qualitative study of the attitudes of older patients to GPRs to investigate this issue. Method Thirty-eight patients aged 60 years and over from three training practices participated in semistructured telephone interviews, which explored patients responses to GPRs. The interviews were recorded, transcribed and analysed using a template analysis approach. Results Analysis of the interviews produced five major themes concerning patient attitudes to GPRs: desire for continuity, desire for access, openness, trust and a desire for meaningful communication. Discussion …
Awareness Of Alcohol Advertising Among Children Who Watch Televised Sports, Lyn Phillipson, Sandra C. Jones
Awareness Of Alcohol Advertising Among Children Who Watch Televised Sports, Lyn Phillipson, Sandra C. Jones
Sandra Jones
Are children being adversely affected by advertising directed at adult consumers? Is it socially responsible to advertise alcohol during programs with a young viewing audience? One potential area requiring consideration is the potential impact of alcohol advertising and promotion during sporting broadcasts on the alcohol beliefs of children in Australia. In this paper, the frequent alcohol advertising during the finals of the One Day Cricket Series broadcast during the summer of 2006 was found to contain features potentially appealing to young children. Qualitative data collected during friendship pair discussions with Grade five and six primary school students found that children …
Ethical Issues In Social Marketing, Sandra C. Jones, Danika V. Hall
Ethical Issues In Social Marketing, Sandra C. Jones, Danika V. Hall
Sandra Jones
"As a community ofprofessionals we have adopted no standards of ethics and it is probable that most of our community has not read or analysed the guidelines set up for either commercial advertising or commercial marketing" (Smith, 2001) Unfortunately, deciding what is ethical in social marketing (as in marketing in general) is rarely simple. In most cases, there is not a definitive right and wrong; for example, it is often the case that we are dealing with controversial products or sensitive behaviours (e.g., contraceptives and central practices) and/or two principles which are seen to be "right" by different groups are …
Alcohol And Sport: Can We Have One Without The Other?, Sandra C. Jones, Lyn Phillipson, Melissa Lynch
Alcohol And Sport: Can We Have One Without The Other?, Sandra C. Jones, Lyn Phillipson, Melissa Lynch
Sandra Jones
One of the most commonly raised concerns among those addressing alcohol consumption and young people is the close association between alcohol and sport (Sivyer, 1990). As a result, there is much current debate concerning the alcohol sponsorship of sporting events and teams. The authors are currently involved in a series of cross-sectional and longitudinal studies examining the nature, and effects, of alcohol advertising and promotion. Although the purpose of these studies was to examine other aspects of the advertising and promotions, the authors observed that in each of these studies, sport has inevitably raised its head as inexorably linked with …
Marlboro''S Marketing In Western Europe: Is It Ethical?, Sandra C. Jones
Marlboro''S Marketing In Western Europe: Is It Ethical?, Sandra C. Jones
Sandra Jones
There has been considerable publicity in the United States and Australia opposing the cigarette marketing efforts of British and U.S. tobacco companies in Eastern Europe. However, little attention has been paid to the marketing campaigns ofthe same companies in Western Europe, perhaps on the assumption that Western Europeans are too sophisticated to fall for the marketing tricks that have worked elsewhere over the last several decades. However, smoking rates are on the increase in many Western European countries, where tobacco advertising is largely unregulated. This paper analyzes magazine advertising for the Marlboro brand targeted at young adults in The Netherlands …
A Review Of The Consistency Of Pamphlets Promoting Mammographic Screening In Australia, Sandra C. Jones
A Review Of The Consistency Of Pamphlets Promoting Mammographic Screening In Australia, Sandra C. Jones
Sandra Jones
Breast cancer is the most common cancer diagnosed in women in Australia and the most common cause of cancer death in Australian women. Early detection of breast cancers with mammography has the potential to dramatically reduce mortality rates. Thus, there is an obvious need for clear, accurate information about breast cancer screening to be disseminated to Australian women. A 1997 review of breast cancer screening pamphlets in Australia noted some inconsistencies in the nature and content of the information provided, and recommended that these be addressed. The current study, conducted in January 2001, examined whether consistency has improved since the …
Direct-To- Consumer Branding Of Prescription Medicines In Australia, Danika V. Hall, Sandra C. Jones
Direct-To- Consumer Branding Of Prescription Medicines In Australia, Danika V. Hall, Sandra C. Jones
Sandra Jones
For prescription pharmaceuticals, branding primarily targets the medical profession in an effort to achieve brand recognition, brand preference and brand loyalty and, in turn, increase prescriptions. Despite direct-to-consumer-advertising of prescription pharmaceuticals not being allowed in Australia, there have been cases of branding pharmaceutical products directly to consumers via “un-named” product promotion and disease awareness campaigns. The purpose of this paper is to provide a review of current pharmaceutical marketing strategies in Australia. It also considers branding issues facing pharmaceutical corporations including industry regulation of promotional activities, as well as suggesting future implications and opportunities for research.
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Health Claims For Food Made In Australian Magazine Advertisements, P. G. Williams, Linda C. Tapsell, Sandra C. Jones, K. Mcconville
Sandra Jones
Aim: The aim was to describe the level of health claims being used in magazine advertisements, the categories of foods carrying health claims and the types of benefits being claimed for particular foods or food ingredients. Data were compared to similar studies of food labels and internet sites to reflect the impact of rule governance of the different media and highlight implications for the current proposed changes in food standards legislation. Methods: From January to June 2005 a survey of all print advertisements for food in Australia’s 30 top-selling magazines was undertaken. The results were compared with those from a …
Parents' Inferences About Other Parents' Motives For Food Choices For Children: A Pilot Study, Sandra C. Jones, Danielle Mcvie, Gary Noble
Parents' Inferences About Other Parents' Motives For Food Choices For Children: A Pilot Study, Sandra C. Jones, Danielle Mcvie, Gary Noble
Sandra Jones
The traditional approach to improving children’s diets has been to educate parents about the importance of healthy food choices. However, it is recognized that knowledge does not necessarily lead to improved food choices. This study used an indirect measure to investigate the underlying reasons for parents’ decisions about their children’s diets. We found a significant difference in parents’ perceptions of a hypothetical mother on items that related directly to food choices. It appears from these results that parents do indeed make value judgments about the food choices that mothers make for their children. Our results suggest that indirect question techniques, …
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
“Because It Shows Us The Consequences”: Why The Australian Public Believe The Ends Justifies The Means In Road Safety Advertising, Katherine Van Putten, Sandra C. Jones
Sandra Jones
Statistics for fatalities on Australia’s roads are alarming with over 1,400 people losing their life between May 2006 and April 2007. In an effort to reduce the road toll, road safety campaigns have appeared on all advertising mediums in Australia and are noted for their use of shock tactics, supported by industry and the Advertising Standards Board. This research demonstrates that in relation to graphic social marketing campaigns for road safety, the general community believe that the value of the message overrides any other unacceptable consequences of the advertisement, such as the effect graphic campaigns may have on children. Understanding …