Arts and Humanities Commons^™

Branding The Cal Poly Transfer Center, Ryann Joy Swift

Graphic Communication

The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. …

Chez Henri Cookbook Redesign, Izzy Kelly

Graphic Communication

Chez Henri is a redesigned version of a cookbook that Bonnie Henry, my grandmother, has curated over the past 50 years. The original book was entitled “A Collection of Recipes From Friends and Family”, but I decided to rename it to “Chez Henri”, a phrase that was written on a sign outside of her home for almost 20 years. Bonnie Henry is an excellent cook and her recipes include many salads, soups, entrees, and dishes that most people don’t see everyday. Chez Henri contains photography that depicts these recipes, notes from the chef, and clear cut instructions that are easy …

Burt's Bees: Branding And Packaging Update, Mia Rogers

Graphic Communication

This project will focus on examining the existing brand identity, package design, and social media marketing collateral for Burt’s Bees personal care company in order to create updated versions of each. I will be re-branding the products to appeal to a wider target audience, focusing primarily on Generation Z and their consumer preferences.

My deliverables will consist of a complete brand style guide (logo variations, primary and secondary color palettes, typography, and visual collateral), updated packaging (four popular lip balm flavors, the beeswax hand salve, and two facial cleansers), and an example of a digital advertisement showcasing the new brand …

E-Commerce Brand Design And Website Prototyping, Ashley J. Tuliau

Graphic Communication

MJ Swim is an e-commerce brand and website concept with a focus on customizable products and individualized sizing. Most online swimwear companies follow a fast-fashion business model which prioritizes mass production and offers affordable prices. However, aside from the many environmental consequences of this, fast fashion leaves large disparities in clothing quality, sizing accuracy, and product uniqueness. My primary goal was to create a dynamic website that would be flexible across a variety of devices and allow for optimal product customization. My secondary goal was to create a strong and inclusive brand identity that would thrive in a solely online …

"Yay Area Fest" Proposal, Taira Tyler Matsuzaki

Graphic Communication

As an avid hip-hop music lover and producer, I always envisioned the creation of my own hip-hop festival theme and lineup. I used my senior project as an opportunity to execute this vision while showcasing all of the skills I have acquired as a Graphic Communication student. My project encompasses the creation of a marketing flyer, website prototype, app prototype, and social media animation for a hypothetical hip-hop festival. These deliverables highlight my abilities in learning new tools, graphic design, UI/UX design, and project management.

Design/ Rebranding Of Andies Cafe To Go Packaging, Ryan Oscar Kastella

Graphic Communication

The following pages goes over the creation of To go packaging for a restaurant called Andie’s Cafe that sorely lacked it. The To go packaging that was created for this was Menus, Tamper Seal Stickers, Bags, and a Burger Wrapper. The goal in creating these is to increase there brand awareness and improve there current packaging branding.

Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez

Graphic Communication

Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.

Ramble: Travel Journal Application Concept, Christine Elizabeth Curulla

Graphic Communication

The purpose of this project is to provide an easier and more engaging way for study abroad students to document their experiences. I wanted to collect data on the effectiveness of student journaling while abroad, and identify ways to improve the process through a mobile application.

Ramble is a social app I designed that provides a new question or prompt each day to encourage more frequent, fun journaling while traveling, and connection with others at home and abroad. Ramble solves problems that accompany traditional journaling by making the journaling process more accessible and requiring less time from the user.

Rebranding The Cal Poly Writers' Collective, Micah Wilkins

Graphic Communication

For my senior project, I rebranded the Writers’ Collective, Cal Poly’s creative writing club. This process included collecting feedback from the club members and creating both physical and virtual deliverables. I designed a new logo, then created a brand based around it. Using these, I then designed merchandise featuring the logo, such as stickers, and also designed a new template for the club newsletter. To ensure the rebrand is effective, I created a guide on best file practices and uploaded this, as well as all the designs I had created, to the club’s Google Drive, so that future officers can …

Solutions To Accessibility In Art & Design: A Multi-Sensory Art Installation, Olivia M. Robertson

Graphic Communication

For my Senior Project, I wanted to explore possible solutions to accessibility in Art & Design while narrowing my focus specifically towards visual impairments by applying techniques commonly used in printed electronics methodology. I wanted to further showcase the impact of how designers enhance the overall user experience when they choose to center their focus on designing for accessibility.

To tackle accessibility challenges in Art & Design when it comes to visual impairments, I would have to extend Art’s visual impairments to include senses other than sight– tactile and auditory. The final product would then be an interactive art piece …

The Queer Dictionary, Mia Lew

Graphic Communication

With the government continually obstructing queer education in public schools, it becomes harder and harder for queer people to understand themselves than in turn, have the tools to explain what they are going through to others. This is a problem but in turn an opportunity. While there are queer literature and children’s books out there, they typically only encompass one story or one view on queerness. Thus, this project's main goal is to encompass queerness as a whole by using as many LGBTQ+ words as possible, people's stories under each word, historical graphics, highlights on the internationality of queerness, pronoun …

Shiso: Asian Culture In San Luis Obispo, Natalie Elise Tsoi Rockhold, Mia Lee Candy

Graphic Communication

There is a serious lack of representation on the subject of Asian culture and history in SLO. This magazine aimed to put a spotlight on this topic, with the unique lens of both authors also being mixed-race and how that factored into us finding a cultural community. Through our use of applied design we demonstrated and developed our technical skills in Adobe CC and tactile skills in printing and binding. We created a printed magazine which incorporated cultural elements into its design. We aimed to reflect a strong message in a captivating visual medium, and used personal skills in web …

Sneak Peek: Sneaker App Design, Adam Birder

Graphic Communication

Sneak Peek is a fictional mobile application I created for this senior project. It is an informational and social app that allows users to browse sneakers and read sneaker news, as well as interact with other users and the content within the app. The goal of this project is to create a fully designed high-fidelity prototype showing the complete user journey throughout the platform.

Luminature: 3d Printed Light And Packaging Concept, Mallory Browne

Graphic Communication

This project will be an exploration into product design and the opportunities presented with 3D printing. I will be explaining how learning how to design in 3D compliments 2D illustrations. I will touch on the many new forms of more sustainable 3D printing that are emerging and how this is a great opportunity for those who love design as well as environmentally conscious consumers.

The personal objective of my project is to gain experience making branding and packaging while learning about 3D printing and 3D design. I hope to inform and inspire my audience with the use of this relatively …

Nitedaze Branding And Marketing Collateral, Natalie Richey

Graphic Communication

Electronic Dance Music, more commonly known as EDM, has been gaining popularity ever since it emerged in the early 1990’s specifically in the United States and France. EDM festivals and concerts are some of the top music scenes on earth, and typically appear in urban locations with high populations often bringing the biggest artists out to perform.

Therefore, a few of my friends decided to create the music promoter and distribution company, NiteDaze, in hopes of expanding EDM and rave culture throughout the United States to beautiful locations that rarely experience this type of concert, all while giving small EDM …

Goodreads Redesign, Brooke Mylander

Graphic Communication

The following project is a redesign of Goodreads.com. The current user interface of Goodreads’ website is outdated and not user-friendly. This project addressed many problems current users complained about the site and made new designs for each major frame of the site with new, fixed features.

Cal Poly Collegiate Cookbook, Grace C. Boyle

Graphic Communication

In this project, I developed and design a cookbook for Cal Poly students to teach techniques and highlight experiences of exceptional local cuisine within Slo county. Cooking in college is usually viewed as either a daunting task or a stress-relieving activity. Wherever each individual may fall on that spectrum, I feel passionate that there is a need for an educational cookbook tailored specifically to Cal Poly San Luis Obispo students.

This opportunity for students who are competent chefs will serve as an extension of techniques with the immersion of local Slo food experiences that can broaden their cooking pallet and …

Fiore Jewelry: Branding And Packaging Design, Trevor A. Mcgall

Graphic Communication

My senior project incorporates my interests in the packaging field with structural and graphic design challenges, as well as materials consideration. I have designed the primary packaging for a hypothetical online jewelry brand. I have also created the logo, color scheme, and corresponding packaging graphics for this made up brand.

Tech-Sheet Infographics Designed For Tolosa Winery, Jennifer A. Craddock

Graphic Communication

Wineries produce thousands of wines that are individually altered by each growing season and conditions that Mother Nature presents, which vary year-by-year. From increased rainfall and fog conditions, to soil composition and vineyard proximity to the ocean, there are countless factors that go into each bottle’s unique taste and aroma. In order for consumers to understand the details of their wine they must know what aromas, growing conditions, and notes go into each bottle, hence the importance of having readily accessible “tech-sheets.”

For my senior project, I chose to revamp the informational tech sheets at Tolosa Winery during an 8-month …

Toast Pastry Studio: Bakery Brand And Pastry Packaging Concept, Christina Ann Tan Ventura

Graphic Communication

TOAST PASTRY STUDIO is a fictitious bakery branding concept made to host an innovative pastry packaging system. The aim of the conceptualized package is to offer additional functionality to bakery consumers by implementing a perforated knife unit directly into the box. The overall idea of the project stems from a long-term appreciation toward bakery culture/aesthetic as well as clever packaging design.

Mytrials: Clinical Trial Application Concept, Katie Hollister

Graphic Communication

A clinical trial’s success is dependent upon whether a patient attends their highly-structured clinical trial visit schedule, which may include both in-person clinic visits and virtual check-in visits. MyTrials is a clinical trial journey app prototype that enables patients to schedule, reschedule, and attend join their in-person or virtual clinic visits. This product seeks to reduce the burden that scheduling places on the patient, and provides trial-provided resources and a daily and weekly timeline to help patients navigate their clinical trial journey.

Packaging Rebrand For Cal Poly Creamery, Lauren Mindolovich

Graphic Communication

My senior project is a packaging rebrand for Cal Poly Creamery. The project consists of redesigning the ice cream packaging and logo, and creating marketing collateral, such as stickers and posters, to increase brand awareness.

This project was a lot of fun because I got to apply all of my GrC skills into this project. In addition, this is the first time I’ve created, planned, and executed a project from start to finish. Throughout the quarter, I tracked my progress and made the appropriate changes to ensure that I complete the project within the 10-week deadline.

Potted Pals: A Coffee Table Book, Morgan E. Glazebrook

Graphic Communication

The purpose of this project for GrC 462 is to design and produce an image and information heavy coffee table book on the topic of houseplants. This book will not only include gorgeous photography sourced from the Internet and self shot by me, but all the information one could need to learn how to care for each plant presented in the book. Throughout the quarter, I documented my process and the steps I took in order to complete the entire project on time.

Non-Fungible Tokens On The Blockchain, Talyssa Janae Cruz

Graphic Communication

The premise of this project is to see how rising artists would perform in this new method of sharing and selling art. With the skills learned in Graphic Communication, the deliverables would be a well-marketed artistic brand and cohesive art collection that will be launched on the Cardano blockchain. Whether the collection succeeds or not, it would be an excellent learning experience to see if the collection will sell. If it succeeds, the information and findings would be gathered to conclude if it is feasible for rising creators to put Non-fungible Tokens on the blockchain.

Khruangbin On Tour, Meghan Eileen Connolly

Graphic Communication

My senior project, Khruangbin On Tour, creates the opportunity to ideate and promote Khruangbin’s, a three-person band, tour through branding and merchandise. The goal is to create visuals, such as a poster or t-shirt design, to complement their songs and the band as a whole through the use of color palettes, typography, objects and illustrations. The music’s feeling and aesthetic should be reflected in the visual aspects as it represents the artist overall and speaks to the audience.

Wilde House Paper Brand Update, Claire Butler

Graphic Communication

For this project, I will be working with the team at Wilde House Paper to expand current brand assets and create an updated guide and collection of brand collateral. The goal of my project is to help the team at Wilde House Paper have a straightforward structure for their content and have these updated and organized design pieces at their fingertips. I am creating a comprehensive brand guide, organizing and updating a drive of assets, and expanding our collection of social media and email templates as my deliverables.

Artisan Tea Project Re-Brand, Alyssa J. Tong

Graphic Communication

Artisan Tea Project, a local cold brew tea pop-up in San Luis Obispo, aims to communicate the brand’s quality, simplicity, and creativity. The company is in need of design collateral that can best market the nuances of their product to target audiences, especially through digital means. The end result of the project is a fully re-branded company with a cohesive brand image that supports the company’s products, mission, and vision.

Corvette Pacifica Website Redesign, Kyra M. Smith

Graphic Communication

This project is meant to redesign the website for Corvette Pacifica by improving usability and overall experience in order to increase website traffic and revamp the company's branding. The end deliverables include high fidelity mockups for various pages of the website, as well as improved branding such as logos, fonts, and color schemes. The end goal is to have something that could potentially be coded into a fully working website in the near future.

Point Of Tea Sales: Ordering Algorithmically Suggested Tea, Tate Yeung

Graphic Communication

Teahouse customers have few opportunities to get suggestions about drinks and drink customizations. Point of Tea Sales (POTS) fills this opportunity by providing recommendations (algorithmic suggestions) based on customer’s preferences (manually provided by customer), customer’s reviews (of previous drink orders), and reviews of other customers with similar preferences. The scope of this senior project includes designing the 
user experience and user interface for the 
online ordering aspect of POTS.

Print Foundation: Student Guide To Graphic Communication, Yeyoung Kim

Graphic Communication

This book covers the foundation of print technologies and information related to graphic communication and aims to resolve the absence of the graphic communication textbook for beginners. While there are plenty of professional and technical resources for students, it can be challenging to read professional books without prior knowledge on the subject. This book will also clarify the difference between the Graphic Communication major and the Graphic Design major at Cal Poly SLO.

The project began with the student survey on what they would want to be included in the introductory textbook and some of their additional suggestions were followed. …