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University of Nevada, Las Vegas
Retail Environment; Brandmaking; Brandscaping; Commercial Design; Shopping Malls
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Full-Text Articles in Interior Architecture
Brandmaking And Brandscaping Place Making In The Retail Environment, Maripet Contreras
Brandmaking And Brandscaping Place Making In The Retail Environment, Maripet Contreras
Hospitality Design Graduate Student Capstones
Shopping malls today are dying due to the demand of online shopping. Rather than going strictly to the digital world. The retail spaces are places where consumers can physically feel the product that online shopping does not have to offer.