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Interior Architecture Commons

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University of Nevada, Las Vegas

Hospitality Design Graduate Student Capstones

Retail Environment; Brandmaking; Brandscaping; Commercial Design; Shopping Malls

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Brandmaking And Brandscaping Place Making In The Retail Environment, Maripet Contreras May 2020

Brandmaking And Brandscaping Place Making In The Retail Environment, Maripet Contreras

Hospitality Design Graduate Student Capstones

Shopping malls today are dying due to the demand of online shopping. Rather than going strictly to the digital world. The retail spaces are places where consumers can physically feel the product that online shopping does not have to offer.