Cultural Resource Management and Policy Analysis Commons^™

Brutalism And The Public University: Integrating Conservation Into Comprehensive Campus Planning, Shelby Schrank

Masters Theses

The University of Massachusetts Amherst, the Commonwealth’s flagship campus, is home to several Brutalist buildings. Similar to other buildings of this genre, they have gone unrecognized for their importance to the campus and their prominent architectural significance. Additionally, due to the ravages of close to 50 years of exposure coupled with limited maintenance and, in some instances, neglect they are now at a point where restorative maintenance is critical in ensuring their future contribution to the campus.

This thesis addresses the importance of creating a comprehensive, long-term plan for these buildings, by first looking to the University’s most prominent, yet …

Brandmaking And Brandscaping Place Making In The Retail Environment, Maripet Contreras

Hospitality Design Graduate Student Capstones

Shopping malls today are dying due to the demand of online shopping. Rather than going strictly to the digital world. The retail spaces are places where consumers can physically feel the product that online shopping does not have to offer.