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2022

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Journal of Themed Experience and Attractions Studies

Disney

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Full-Text Articles in Architecture

When The Magic Closes: Examining How Disney Fans Coped With Theme Park And Resort Closures Amid The Covid-19 Pandemic, Cody Havard, Carissa A. Baker, Daniel L. Wann, Rick Grieve Apr 2022

When The Magic Closes: Examining How Disney Fans Coped With Theme Park And Resort Closures Amid The Covid-19 Pandemic, Cody Havard, Carissa A. Baker, Daniel L. Wann, Rick Grieve

Journal of Themed Experience and Attractions Studies

This essay discusses a qualitative investigation we conducted with fans of the Disney parks and resorts during the summer of 2020 regarding the company’s handling of the COVID-19 pandemic. Specifically, 22 people responded to open-ended questions from an online survey to discuss their views of the closures and planned reopenings of the Disney parks and resorts amid the early days of the pandemic. Using social identity theory (Tajfel, 1978) and the theory of planned behavior (Ajzen, 1991), we discuss how fans react to and cope with the temporary loss of a favorite activity and how companies in the themed entertainment …


Disney During Covid-19: The Tourist And The Actor’S Nightmare, Jennifer A. Kokai, Tom Robson Apr 2022

Disney During Covid-19: The Tourist And The Actor’S Nightmare, Jennifer A. Kokai, Tom Robson

Journal of Themed Experience and Attractions Studies

In this essay, we argue that the experience of being at Disney theme parks in COVID times was a waking version of what is sometimes called “The Actor’s Nightmare.” Due to safety regulations, theme parks either dropped live entertainment that structures the day as a show with a clear beginning and end (e.g. park-opening rope drop performances, and the fireworks), attempted to include references to COVID in live entertainment (like in

the Frozen Ever After singalong, which added some COVID jokes), or to ignore it (like the Festival of the Lion King). In any case, due to these measures the …


“It Takes People To Make The Dream A Reality”: Disney’S Hr Strategy In Response To Covid-19, Jaime L. Williams, Allison A. Toth Apr 2022

“It Takes People To Make The Dream A Reality”: Disney’S Hr Strategy In Response To Covid-19, Jaime L. Williams, Allison A. Toth

Journal of Themed Experience and Attractions Studies

From January 2020 to the beginning of fall 2021, theme parks around the world have been required to engage in abnormal, abrupt, and major shifts in operations caused by the ongoing global pandemic (COVID-19). Through the process of sensemaking, this paper will focus on the human resources related decisions made by The Walt Disney Company in an effort to better understand the organization’s responses to changes in the external environment and the resulting outcomes during the pandemic. The overall management of Cast Members in the United States during this time period with specific focuses on the layoff and re-hiring of …