Architecture Commons^™

Development Of A Survey Measuring Visitor Satisfaction And Service Quality Of Cultural And Natural Sites In Belize, Dustin S. Wiberg

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The literature suggests that a correlation exists between visitor satisfaction and a visitor's choice to re-experience a product. The higher one's satisfaction level, the more likely he/she is to experience the product again and/or provide positive word-of-mouth advertising to friends and family. The Tian-Cole and Crompton model was chosen because of its acknowledgment and explanation of the differences between Visitor Satisfaction (VS) and Service Quality (SQ) and how their relationship influences satisfaction and contributes to Future Destination Selection.

In addition to identifying a theoretical framework that explains why visitors return, it was necessary to identify a survey methodology to be …