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Full-Text Articles in Architecture
Rebranding The Brooklyn Navy Yard: Market + Place, Lauren Buckheit
Rebranding The Brooklyn Navy Yard: Market + Place, Lauren Buckheit
Architecture Thesis Prep
Historically, market and place had continuity. Market was defined by place - a commercial program shaped by its surrounding social and cultural environment.1 Market was realized at the overlap of commerce and religion, markets and feasts; all were interrelated. However, as we switched to a consumption based economy the coherence between the two diminished. Markets no longer were shaped by the surrounding micro-cultures, but by temporal consumer trends. When assessing current branding strategies this separation between market and place is also apparent. In one instance, market branding includes creating corporate identities through product, image/semiotics, and built form. This brand identity …
Essen(Ce)Tially Authentic: Contemporary Design Within A Historical Context And The Parameters Of The “Preserved”, Danielle Ciccone
Essen(Ce)Tially Authentic: Contemporary Design Within A Historical Context And The Parameters Of The “Preserved”, Danielle Ciccone
Architecture Thesis Prep
"Contemporary architecture needs to solidify its role amongst the pressures of preservation. It is crucial to build reflective of our time, even within a historical area. Though the past should be appreciated, it cannot be revived. Architectural design should exhibit a successive evolution instead of white washing its progression. The essence of a place must be interpreted, distilling and capturing its characteristics while establishing a more authentic architecture of the present. Identity endures not in appearance but with the culture, tradition, technology and people of a particular time."
A Paradigm For The Construction Of Architectural Narrative, Sarah F. Holmes
A Paradigm For The Construction Of Architectural Narrative, Sarah F. Holmes
Architecture Thesis Prep
"This proposal concerns the inquiry into the physical and metaphysical structure of place. In this thesis I propose a system of analysis resulting in the creation of a structure from which an architectural narrative may be revealed."
Connection, Sara Lopergolo
Connection, Sara Lopergolo
Architecture Thesis Prep
"The purpose of this thesis is to investigate the connection between past and present and landscape to cityscape. Involved with this is a study of various themes tat are specific to place and help support the initial investigation."