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Architecture Thesis Prep

1999

Binary opposites

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Advertising / Gender Studies, Delia Nevola Oct 1999

Advertising / Gender Studies, Delia Nevola

Architecture Thesis Prep

"The architectural blurring of genered space. IMages are presented to society as the representation of men/women, and what it means to be one versus the other. This imagery takes form in the products that are produced and dvertised. Architecture will therefore take on the role of (re)presentation, meaning the presentation of products and the representation of genes, through the investigation of binary opposites. These binary opposites, those that are assumed by society, become the architectural elements to demonstrate the presumed differences between genders. The intervention which establishes a blue between these binaries advocates a degenderization of architecture."