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Full-Text Articles in Architecture
Redefining Branding In Architecture: Case Study, Westside Railyards Development New York City, Usa, Andrew Vuono
Redefining Branding In Architecture: Case Study, Westside Railyards Development New York City, Usa, Andrew Vuono
Architecture Theses
I am proposing a master plan of a 26 acre (1.4 million aq. ft.) development on top of the West Side Rail Yards near Midtown Manhattan. Midtown Manhattan in and of itself has a brand and I would like to design within it. The goal is to create a series of towers that specifically focus on anchoring the Highline as a destination all while enhancing the “New York Experience” of the surrounding context. The brand will be re-identifying the unused rail yards, due to its proximity to the highline, Javits Center, Pennsylvania Station, Madison Square Garden, the Hudson River, and …
Center For The Creation And Performance Of The Arts, Dennis P. Mcgowan
Center For The Creation And Performance Of The Arts, Dennis P. Mcgowan
Architecture Theses
The design is geared towards experience and interaction both in and outside the building, as well as the interaction with the city. The Project creates a place that wants to give back to the community. If the building and space is popular, it will attract people and make them want to become a part of the environment. For instance, after the center is constructed companies and businesses would be attracted to be part of the neighborhood because of the energy and activity that is generated by the building.