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Redefining Branding In Architecture: Case Study, Westside Railyards Development New York City, Usa, Andrew Vuono

Architecture Theses

I am proposing a master plan of a 26 acre (1.4 million aq. ft.) development on top of the West Side Rail Yards near Midtown Manhattan. Midtown Manhattan in and of itself has a brand and I would like to design within it. The goal is to create a series of towers that specifically focus on anchoring the Highline as a destination all while enhancing the “New York Experience” of the surrounding context. The brand will be re-identifying the unused rail yards, due to its proximity to the highline, Javits Center, Pennsylvania Station, Madison Square Garden, the Hudson River, and …