Architecture Commons^™

Urban Branding Strategies And The Emerging Arab Cityscape: The Image Of The Gulf City, Mona Helmy

Architectural Engineering

Since 1970, oil has given the Arab Gulf cities the opportunity to break regional and international records in urban development and economic growth, experiencing dramatic changes in the political, economic and socio-cultural domains, and especially in architecture and urbanism. The development of oil urbanization was shaped by the different practices of "Urban Branding" and city marketing processes. More important, "Urban branding" presents the duality of the emerging cityscape, in which the "perceived images" of the city as a tangible experience of the "urban landscape" interacts with the "brand image" of the city created by the media generated image or "urban …