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Designing The American Dreamscape: Suburbs Of Worship And The American Dream, Rebecca Virgl

Masters in Architecture Program: Theses

This thesis explores suburbia as the physical manifestation of the American Dream as a pseudo-religious system. This religious system and contemporary suburban ideology are explained and disseminated through a historical review and analysis of suburban media. Pop culture serves as a signpost that directs public opinion and cultural value; much of media today wrestles with the ideas of the American Dream, fore fronting these cultural values in our collective identity. Once the baseline of socio-economic religious ideology has been established in the American Dream, the extremes of these beliefs were explored in three suburban environments: home, labor, and retail. Each …