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Are European Theme Parks Likely To Suffer From Long Covid?, Pieter Cornelis
Are European Theme Parks Likely To Suffer From Long Covid?, Pieter Cornelis
Journal of Themed Experience and Attractions Studies
COVID-19 has had a major impact on the theme park industry. Visits to European parks were significantly lower in 2020 than the year before. This article discusses the short-term and long-term economic consequences of the pandemic for the theme park industry. Attitudinal loyalty, inertia effects of guest satisfaction on repeat visits, (deferred) reinvestments, and the difference between theme and amusement parks will be considered. To compensate for losses in 2020, many parks increased their visitor numbers in the 2021 season to the maximum permitted capacity, especially in the summer months. As a result, analysis of waiting times at 22 investigated …