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SelectedWorks

1987

Unbalanced Bidding

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Full-Text Articles in Architecture

Item Price Loading, David W. Cattell Jul 1987

Item Price Loading, David W. Cattell

David Cattell

Item Pricing is described as the process of allocating prices to the component items of a construction project. The effects of these item prices on the financial performance of a contract are discussed and a new model presented that attempts to maximise a project’s return for a given risk. This model is an application of Modern Portfolio Theory, an approach used in theoretical investment finance. It is suggested that Item Pricing could become a major strategy for building contractors, and that by implementing this model it is possible to considerably improve profits.