Architecture Commons^™

Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub

Engineering and Technology Management Student Projects

This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. The objective is to position Tesla roof tile as the first choice for homeowners seeking aesthetics and green energy, gaining market share within three years. The research shows that positioning Tesla roof in the solar market would be the most suitable approach for Tesla. Research and customer interviews analysis implies that the value proposition for this solar roof would be …

Interview With Steven Ribeiro, Aldeia Development, 2011 (Audio), Steven Ribeiro

All Sustainability History Project Oral Histories

Interview of Steven Ribeiro by John Stephenson in Salem, Oregon on February 18th, 2011.

The interview index is available for download.

Interview With Michael O'Brien, Osd, 2010 (Audio), Michael O'Brien

All Sustainability History Project Oral Histories

Interview of Michael O'Brien by Ian Caputo in North Portland, Oregon on November 22nd, 2010.

The interview index is available for download.

Interview With Garrett Moon, The Commons Project, 2010 (Audio), Garrett Moon

All Sustainability History Project Oral Histories

Interview of Garrett Moon by Rayne Walter-Young at Portland State University on August 3rd, 2010.

The interview index is available for download.

Interview With Ron Hays, Eagle Creek Natural Building, 2006 (Audio), Ron Hays

All Sustainability History Project Oral Histories

Interview of Ron Hays by Joe Arbow at SE Portland, Oregon on December 8th, 2006.

The interview index is available for download.

Interview With Dan Lajoie, Departure: Architecture Planning, 2006 (Audio), Dan Lajoie

All Sustainability History Project Oral Histories

Interview of Dan Lajoie by Tirsa Firncrook in SE Portland, Oregon on December 4th, 2006.

The interview index is available for download.

Interview With Greg Sawyer, Providence Builders, 2006 (Audio), Greg Sawyer

All Sustainability History Project Oral Histories

Interview of Greg Sawyer by Amy Evangelista in NE Portland, Oregon on December 1st, 2006.

The interview index is available for download.

Interview With Alisa Kane, Office Of Sustainable Development, 2006 (Audio), Alisa Kane

All Sustainability History Project Oral Histories

Interview of Alisa Kane by Daniel Woodward at City of Portland Office of Sustainable Development, Oregon on November 30th, 2006.

The interview index is available for download.

Interview With Jessica Green, Macdonald Environmental Planning, 2006 (Audio), Jessica Green

All Sustainability History Project Oral Histories

Interview of Jessica Green by Cory Angell in SW Portland, Oregon on November 29th, 2006.

The interview index is available for download.

Interview With Christopher Weaver, Plm, 2006 (Audio), Christopher Weaver

All Sustainability History Project Oral Histories

Interview of Christopher Weaver by Gerald Bones at Hillsboro, Oregon on November 29th, 2006.

The interview index is available for download.

Interview With Dell M. Turner, Green Roofing Contractor, 2006 (Audio), Dell M. Turner

All Sustainability History Project Oral Histories

Interview of Dell M. Turner by Padraic Keene at Portland State University on November 28th, 2006.

The interview index is available for download.

Interview With Chelsea Cochran, Walker Macy, 2006 (Audio), Chelsea Cochran

All Sustainability History Project Oral Histories

Interview of Chelsea Cochran by Cory Angell at Walker Macy, Portland Oregon on November 27th, 2006.

The interview index is available for download.

An Introduction To Biophilia And The Built Environment, Corey Griffin

School of Architecture Faculty Publication and Presentations

Today, the technology and knowledge exists to create a building that touches the earth lightly during both construction and day-to-day operations. However, what has been often neglected by creators of low-impact “green” buildings is the need for spaces to be habitable. Occupants of built environments don’t want simply to work, play, eat, or sleep in a functional building. They want to be inspired, invigorated, comforted, and reassured by their surroundings. They want spaces that will make them more productive and healthy, and they want spaces in which they love to be—spaces that, as RMI’s Amory Lovins puts it, create “delight …