Architecture Commons^™

Understanding Furniture Design Choices Using A 3d Virtual Showroom, So-Yeon Yoon, Hyunjoo Oh, Ji Young Cho

Ji Young Cho

This study is a Web-based investigation that utilizes virtual reality technology to understand the factors considered for residential furniture purchase and furniture style preference. In residential interior design, furniture has significant financial and symbolic meaning. From a broader perspective, residential furniture is important to the domestic furniture industry as well as to woodworking and textile markets. Despite this importance, little is known about how consumers make residential furniture choices and what designs or styles are preferred. The purpose of this study is to understand the most important factors involved in choosing living room furniture and to identify preferences for furniture …