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Emotional Responses To Color Environments: An Experimental Study On Young And Older Adults Using A Ssemi-Immersive Virtual Environment, So-Yeon Yoon, Ji Young Cho

Ji Young Cho

Color in our environment is known to bring emotional, social, and physiological reactions to people. This study is about young and older adults' emotional responses to color environments using a semi immersive virtual environment. As a theoretical framework, this study explores Japanese psychologist Kobayashi's color image scale with real-scale, high-fidelity computer simulations. There are three goals of this study: (a) to test universal applicability of Kobayashi's color image scale theory in western country; (B) to understand similarities and differences of emotional responses to color environment between young and older adults group; (C) to provide a practical framework for empirical research …