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Urban, Community and Regional Planning

University of Massachusetts Amherst

Marketing

Publication Year

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Full-Text Articles in Architecture

Looking At Market Square: Toward A Development Concept For Chicopee Center, Center For Economic Development Jan 1996

Looking At Market Square: Toward A Development Concept For Chicopee Center, Center For Economic Development

Center for Economic Development Technical Reports

This report presents a series of marketing and economic development strategies for the central business district in Chicopee Center known as the Market Square area. The City of Chicopee, along with the cities of Holyoke and Springfield, is part of the urban center of the Pioneer Valley region. Like many older industrial cities, and like many cities with a small downtown area, Chicopee finds its economic fortunes at an ebb. Although Chicopee is certainly not a city in distress, it is believed that steps should be taken to ensure that the Market Square area does not slip into serious decline. …


Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development Jan 1993

Marketing Western Massachusetts As A Tourism Destination For International Travelers, Center For Economic Development

Center for Economic Development Technical Reports

In the Spring of 1991, a three phase project was begun at the University of Massachusetts at Amherst in which the overall goal of the project was to design and implement an economic development program which would assist the information dominated service industries located in Western Massachusetts. The research for the first phase of the project was undertaken by Regional Planning M.A. candidate Maureen Moriarty under the guidance of adjunct Professor Robert Hopley, School of Business Administration, and Professor Meir Gross, Department of Regional Planning. This initial step in the research "entailed the creation of a pilot program in which …