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Strategies For Revitalized Immigrant-Owned Small Businesses To Sustain Growth Following Emergencies, Goi Jooyul Yol
Strategies For Revitalized Immigrant-Owned Small Businesses To Sustain Growth Following Emergencies, Goi Jooyul Yol
Walden Dissertations and Doctoral Studies
AbstractThe COVID-19 pandemic revealed obstacles for immigrant small business owners (ISBOs) to sustain growth. ISBOs need strategies for growth sustainability following emergencies because United States immigrant-owned small businesses accounting for 28% of the main street businesses, declined by 36% in revenues between January to April 2020 due to the pandemic. Grounded in the entrepreneurial ecosystem framework and business continuity management model, the purpose of this qualitative multiple-case study was to explore strategies four South Dakota ISBOs used to revitalize their businesses to ensure sustainable growth after the COVID-19 emergency. Data were collected by conducting semistructured interviews and reviews of organization …