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Full-Text Articles in Architecture

Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal Dec 2011

Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal

Architecture Masters of Science Program: Theses

Past study on Interior Design has been primarily looked at through the lenses of aesthetics and functionality. Only recently have scholars begun to see the influence marketing, in the form of branding, can have on the Interior Design process in targeting specific lifestyle groups. The purpose of this research is to understand the fabric of the postmodern Young Urban Professional lifestyle as a marketing tool for branding and designing services in the form of entertainment and nightlife. With an increasing lack of community and social connectedness in today’s postmodern society, Young Urban Professionals tend to consume entertainment and nightlife as …


The Urban Fabric Of The Great Plains, Andrew Becker Dec 2011

The Urban Fabric Of The Great Plains, Andrew Becker

Department of Environmental Studies: Undergraduate Student Theses

To most Americans the Great Plains region of North America is mysterious place. There are disagreements when defining its limits, and some people just refer to it as the Midwest. The Great Plains has been a place under an ocean, a place under glaciers, and a place on fire. It was once dubbed “the Great American Desert,” but is now known for its agricultural viability. The Great Plains sparks imagination because it is so massive and was one of the final frontiers for Euro-American settlement. The Great Plains is seen as a rural place but the majority of the region’s …