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The Making Of A Movement: A Qualitative Content Analysis Of The National Trust For Historic Preservation Magazine From 1949 To 2010, Katherine Marie Ferguson

All Theses

For over 60 years, the National Trust for Historic Preservation has published a magazine. Covering issues from preservation legislation to sustainability, this publication has been the predominant voice in the preservation movement. But what has it been saying, really? This study applies a communications approach to examine the messages the National Trust magazine has presented to its members and the public and studies the role this type of marketing tool has played in the movement for more than half a century.
This research identifies seven important eras in communications for the magazine. Trends in the kind of news being reported, …