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The Effectiveness Of Albuquerque's "There Is No Poop Fairy" Campaign, Sergio Lozoya
The Effectiveness Of Albuquerque's "There Is No Poop Fairy" Campaign, Sergio Lozoya
Shared Knowledge Conference
This research seeks to understand the effectiveness of the There is no Poop Fairy campaign through a public survey of dog owners. The There Is No Poop Fairy campaign was initiated in Albuquerque, New Mexico, in 2014, with the goal of getting dog owners to pick up and properly dispose of their dogs’ waste. The Rio Grande is contaminated with E. coli bacteria that originates in part from dog waste, which is carried to the river through storm water. Levels of E. coli in the Rio Grande have decreased dramatically within the past few years, coincident with the campaign. The …