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An Overview Of Component Unit Pricing Theory, David Cattell
An Overview Of Component Unit Pricing Theory, David Cattell
David Cattell
Component unit pricing (CUP) theory presents a fresh approach to item pricing, described as the process of distributing the overall price among its constituent component items. This theory provides explanation and proof that different distributions of mark-up among the items of a project produce different levels of reward for contractors, while exposing them to different degrees of risk. The theory describes the three identified sources of these rewards, namely those of improved cash flow, escalation in compensation and valuations of likely variations. In addition, it also provides the first explanation of the three risks involved, namely the risk of ‘rejection’, …