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Full-Text Articles in Architecture
Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal
Experiential Interior Design: Branding Entertainment And Nightlife For The Postmodern Young Urban Professional, Niccole S. Skomal
Architecture Masters of Science Program: Theses
Past study on Interior Design has been primarily looked at through the lenses of aesthetics and functionality. Only recently have scholars begun to see the influence marketing, in the form of branding, can have on the Interior Design process in targeting specific lifestyle groups. The purpose of this research is to understand the fabric of the postmodern Young Urban Professional lifestyle as a marketing tool for branding and designing services in the form of entertainment and nightlife. With an increasing lack of community and social connectedness in today’s postmodern society, Young Urban Professionals tend to consume entertainment and nightlife as …
Situated Architecture In The Digital Age: Adaptation Of A Textile Mill In Holyoke, Massachusetts, Dorcas A. Brooks
Situated Architecture In The Digital Age: Adaptation Of A Textile Mill In Holyoke, Massachusetts, Dorcas A. Brooks
Masters Theses 1911 - February 2014
The City of Holyoke, Massachusetts is one of many aging, industrial cities striving to revitalize its economy based on the promise of increased digital connectivity and clean energy resources. But how do you renovate 19th century mills to meet the demands of the information age? This architectural study explores the potential impact of sensing technologies and information networks on the definition and function of buildings in the 21st century. It explores the changes that have taken place in industrial architecture since 1850 and argues for an architecture that supports local relationships and environmental awareness. The author explores the industrial history …