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The Critical Target Audience: Communicating Water Conservation Behaviors To Critical Thinking Styles, Laura M. Gorham, Alexa J. Lamm, Joy N. Rumble
The Critical Target Audience: Communicating Water Conservation Behaviors To Critical Thinking Styles, Laura M. Gorham, Alexa J. Lamm, Joy N. Rumble
Journal of Applied Communications
Although water covers approximately 70% of the planet, only a fraction is fresh water, and even less is used as a major source of drinking water. With the continuous increase in the amount of water used in modern standards of living, the quantity of water available is decreasing. The public is beginning to understand water needs to be conserved and they must play a role in water conservation. While previous literature examined how the majority of messages were catered toward the cost-effectiveness of conserving water, this study proposed how using a specific audience attribute could affect behaviors. The purpose of …
Improving Discoverability, Preventing Broken Links: Considerations For Land-Grant University Publishers, Mark Anderson-Wilk
Improving Discoverability, Preventing Broken Links: Considerations For Land-Grant University Publishers, Mark Anderson-Wilk
Journal of Applied Communications
Publishers of online resources, including Extension publishing units at land-grant universities, are generally concerned about the discoverability of the resources they publish. Broken links create an obstacle between potential audiences and Extension resources, and thus reduce discoverability. This study examines the feasibility of Extension publishers using metadata (information about resources), digital object identifiers (instead of URLs), and/or institutional repositories (in combination with Extension catalogs) to improve the discoverability of their published resources. The use of rich, standardized metadata is recommended as a best practice in digital publishing. The Digital Object Identifier System provides publishers with tools to ensure persistent discoverability; …
Influence Of Subjective Norms And Communication Preferences On Grain Farmers’ Attitudes Toward Organic And Non-Organic Farming, Kelsey Hall, Emily Rhoades
Influence Of Subjective Norms And Communication Preferences On Grain Farmers’ Attitudes Toward Organic And Non-Organic Farming, Kelsey Hall, Emily Rhoades
Journal of Applied Communications
Interpersonal communication and mass media can influence an individual’s attitude or behavior. International and American studies have shown that interpersonal contacts have influenced farmers’ decisions to adopt or not adopt organic farming while other studies have revealed the communication preferences can differ between organic and non-organic farmers. This study was unique as it combined components of the theory of planned behavior and diffusion of innovations to describe the role subjective norms and communication channels have on forming attitudes toward organic and non-organic farming by non-organic Midwestern grain farmers. Data were collected through a questionnaire sent to 320 members of the …