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Consumer Willingness To Pay For Eco-Labeled Refrigerators, Xiaogu Li
Consumer Willingness To Pay For Eco-Labeled Refrigerators, Xiaogu Li
Masters Theses
The United States Environmental Protection Agency has used environmental information provision as a policy tool to take advantage of consumer preferences for products that meet higher environmental standards. Such environmental programs include a variety of policies ranging from eco-labeling programs to voluntary environmental agreements between governments and manufacturers. This study analyzes the effects of two such programs - the ENERGY STAR program, an eco-labeling program, and the Climate Leaders program, a voluntary environmental agreement program - on consumer preferences for a household appliance. The study estimates consumer willingness to pay (WTP) for the two programs and examines factors that motivate …