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Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products, Hannah Lacasse

Graduate College Dissertations and Theses

Although its relevance has ebbed and flowed, hemp production has persisted over several centuries. Over time, its popularity has been interrupted by competing products, public health concerns and regulatory barriers. A renaissance of hemp production has emerged in the U.S., particularly after regulatory barriers fell in 2014 and 2018. This has given rise to a growing market of diverse hemp-based food, medicinal, textile and industrial products. Adding to the political, technological and financial challenges facing this nascent industry is a demonstrated need for consumer behavior research on how products made with hemp-based ingredients are received, if at all, by consumers. …