Digital Commons Network^™

Examining Consumer Perceptions And Behaviors Toward Hemp-Based Products, Hannah Lacasse

Graduate College Dissertations and Theses

Although its relevance has ebbed and flowed, hemp production has persisted over several centuries. Over time, its popularity has been interrupted by competing products, public health concerns and regulatory barriers. A renaissance of hemp production has emerged in the U.S., particularly after regulatory barriers fell in 2014 and 2018. This has given rise to a growing market of diverse hemp-based food, medicinal, textile and industrial products. Adding to the political, technological and financial challenges facing this nascent industry is a demonstrated need for consumer behavior research on how products made with hemp-based ingredients are received, if at all, by consumers. …

Effect Of Marketing Through Value Added And Video Sales On Feeder Cattle Prices, Amanda Trotter

MSU Graduate Theses

Feeder cattle marketing opportunities for producers in Missouri continue to expand. Missouri ranks within the top ten U.S. States in beef cow inventory and is a major feeder calf exporter. Selecting the appropriate marketing opportunity can have a dramatic impact on the income of the cattle producer. Feeder cattle marketing opportunities include value-added program sales, video auctions, as well as the traditional live cattle auction. A long-term study comparing these marketing opportunities in a single livestock market in Missouri has not been conducted. The objective of this study is to analyze cattle characteristics that can influence market price in feeder …

Las Compras Públicas Locales Como Estrategia Para La Comercialización E Integración De Las Organizaciones De Productores Agroalimentarios En El Departamento Del Meta, David Orlando Cabra Ramírez

Maestría en Agronegocios

La presente investigación además de proyectarse como requisito para la obtención del título de postgrado correspondiente se concibió a partir de la oportunidad de generar una propuesta concreta que aportará a las líneas estratégicas de trabajo identificadas por la Gobernación del departamento del Meta, para sus próximas administraciones. En este sentido, se identificó la problemática existente en el sector agropecuario departamental y las dificultades habituales que enfrentan las organizaciones de productores agropecuarios formalizados para comercializar sus productos y como tal obtener la retribución correspondiente. A partir de esto, el documento se centra en analizar el contexto departamental buscando identificar los …

La Ahuyama (Cucurbita Moschata Duch) Como Alternativa De Ingresos En El Municipio De El Carmen De Bolívar, Departamento De Bolívar, Pedro José Romero De Ávila

Ingeniería Agronómica

El proyecto productivo se desarrolló en la vereda Mala Noche, municipio de El Carmen de Bolívar (Bolívar), dicho proyecto tuvo como propósito ofrecer mediante la implementación, producción y comercialización en 5.000 m² de ahuyama (C. moschata) una alternativa de agro-negocios para los agricultores de la región. En el presente trabajo se describe el desarrollo del proyecto a través de todas las etapas del cultivo: establecimiento, manejo agronómico, cosecha y comercialización (anexo 24). Para ello se realizó un análisis económico que permitió conocer la rentabilidad del proyecto, adicionalmente, se describen los canales de comercialización utilizados del producto que pueden llegar a …

Sistema De Ensilaje Como Modelo De Producción En El Municipio De San José Departamento Del Guaviare, Nelby Nerieth Urrego Ramos

Ingeniería Agronómica

El presente trabajo se basó en el desarrollo del proyecto productivo a través de un sistema de ensilaje como modelo de producción en el municipio de San José departamento del Guaviare, en el que se describe la metodología y resultados obtenidos del desarrollo de cada uno de los componentes trabajados en el proyecto. En cuanto al componente de ingeniería agronómica se implementó una hectárea de maíz (Zea mays) del híbrido ATL 200 en el municipio de San José, con fines de ensilaje para consumo animal principalmente ganado bovino. De tal forma, que el componente de emprendimiento se basó en la …

Implementación De Un Sistema De Producción De 2000 M2de Tomate (Solanum Lycopersicuml.) En El Municipio De Algeciras Huila, Con Fines Comerciales, Víctor Ricardo Montaño Estrada

Ingeniería Agronómica

El presente trabajo tiene como finalidad ofrecer una alterativa para contribuir en la sostenibilidad familiar mediante la implementación, producción y comercialización de 2000 m2 de tomate de mesa. Se describe detalladamente la metodología para el desarrollo del proyecto desde el establecimiento del cultivo hasta su producción y comercialización, también, se llevó acabo la ejecución del componente de investigación cuyo objetivo fue evaluar tres tipos de podas y su efecto en la producción del cultivo de tomate (S. lycopersicum L.) bajo las condiciones de Algeciras Huila, siendo la poda una de las prácticas que influyen en la calidad, tamaño e inocuidad …

Risk And Return Comparisons Of Pre-Harvest Marketing Strategies, John Leander Turner V

Graduate Theses and Dissertations

This paper analyzes risk and returns associated with pre-harvest corn grain marketing strategies for the state of Arkansas. Farming is characterized by a volatile environment. Numerous risks are taken by producers in order to provide commodities that are bought and sold by various parties in the supply chain. Price, yield, and production costs vary daily and can have large variation between years. Risk and Return Comparisons of Pre-harvest Marketing Strategies examines the effectiveness of using pre-harvest marketing strategies to enhance returns and to mitigate inherent price risk in the Memphis cash corn market. Thirteen strategies are compared to the October …

Malene Wines: The Beginning Of A Brand, Tyler Menane

Agricultural Education and Communication

Malene Wines is the most recently developing brand under the Crimson Wine Group. Currently, the brand is being produced and managed under Chamisal Vineyards. Malene Wines started off with one brand of rosé wine, that has only been available for purchase in the Chamisal tasting room or wholesale. This has caused confusion for the consumer in differentiating the two brands. To help begin the separation of the two brands, Malene Wines has recently received a modified Airstream trailer to serve as a mobile tasting room.

Whereas Chamisal Vineyards is a brand focused on Chardonnay and Pinot Noir with small production …

Exploring Winery Operation As A Diversification Option For Native American Tribal Enterprises, Randi M. Combs

Graduate Theses and Dissertations

The purpose of this research is to examine the perceptions of tribal members regarding the strengths, challenges, and opportunities presented by tribal winery operation. Specifically, issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe, and the role of agriculture in the preservation of tribal heritage were considered. A modified mixed-methods exploratory sequential research model was used to collect and organize data in two phases. Phase 1 quantitative data was used to inform the development of a Phase 2 qualitative interview protocol. Phase 1 found a significant relationship between a higher income level and a lower …

Marketing Alaskan Seafood: Strategies With Brand Identification, Differentiation, And Promotions, Anna Jacobson

Journalism

Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.

This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices …

European Consumers' Attitudes Towards Cisgenic Rice, Anne-Cécile Delwaide

Graduate Theses and Dissertations

The enhancement of existing plant breeding techniques, such as cisgenesis, allows plant breeders to enhance an existing cultivar quicker and with little to no genetic drag. Cisgenesis is the genetic modification of a recipient plant with natural gene(s) from a sexually compatible plant. Unlike transgenesis, which is the genetic modification of a recipient plant with gene(s) from any non‐plant organism, or from a donor plant that is sexually incompatible with the recipient plant, the results of cisgenesis could occur naturally over time. Currently, both cisgenic and transgenic products are classified as genetically modified organisms (GMOs) and are labeled as such …

Three Essays On U.S. Meat Goat Production: Goal Structure, Selection Of Breeding Stock, And Meat Goat Marketing, Narayan Prasad Nyaupane

LSU Doctoral Dissertations

This study investigates three major areas of U.S. meat goat production – goal structure, selection of breeding stock, and marketing, by using survey data received from U.S. meat goat producers. Of 1,600 producers surveyed, 584 usable responses were obtained with an adjusted response rate of 43%. The fuzzy pair-wise comparison method was used to determine producer goal structure. The results showed that profit maximization and leisure-related goals were highly considered goals and controlling weeds/vegetation and increasing farm size were the least considered goals by U.S. meat goat producers. A choice-based conjoint study was conducted to identify producer preferences for meat …

Developing A Marketing Plan For An Official Social Media Outlet For Cal Poly Wine, Kazia Sticklinski

Agribusiness

Survey of individuals to determine if a Facebook page focused on Cal Poly wine would attract consumers and be used for information. Determining if there is any interest in such a page, and if so, is there enough interest that it would be beneficial for Cal Poly to move forward with a full social media marketing plan.

Analysis Of U.S. Aquacultural Producer Preferences For Genetic Improvement And Cryopreservation, Brian Paul Boever

LSU Master's Theses

Aquaculture industries in the U.S. generate $1 billion in farm-level sales. Genetic improvement of fish stocks may be a way to increase the market share of aquaculture within the U.S. seafood market as well as the market share within the world market. This study evaluates the preferences, beliefs, and opinions of aquaculture producers across the U.S. about topics such as cryopreservation, genetic improvement, and the future of the aquaculture industry. Willingness-to-pay values for specific genetic improvements by aquaculture grow-out producers were elicited. A national survey of aquaculture producers was used to elicit the information used in the analysis. The survey …

An Assessment Of Consumer Preferences For Louisiana Strawberries, Michael Neil Bruchhaus

LSU Master's Theses

Louisiana strawberry production has decreased over a period of years while national production has increased, leading to concern that Louisiana's strawberry industry might disappear. California, the leading producer state, has exploited its production advantages and marketing efficiency to increase production. The objectives of the study were (1) to identify strawberry attributes preferred by consumers in the selected market area, (2) to analyze key demographic factors that influence the decision about sources of and preferences for strawberries, and (3) to identify key steps that the Louisiana strawberry industry might take to improve marketability of product and profitability of its production. Conjoint …

An Economic Analysis Of Pre-Harvesting Marketing Strategies And Financial Performance, Manuel Duarte Filipe

LSU Master's Theses

Risk is an important concern in the management of a farm business. The rising input prices along with the variability in the farm commodity prices may result in a risk environment. Government programs have generally provided income support to farmers. However, there has been considerable discussion regarding this support in recent years. The farm act of 2002 and farm bill of 1999 are good examples of such discussions. These uncertainties emphasize the need to improve information for farm's income risk management, and make some one ask if there is not out there any alternative way of managing income risk besides …

Comparative Evaluation Of Commercially Grown Lupin And Mung Sprouts, Sant B. Kaur

Theses: Doctorates and Masters

More than one million tonnes of lupin seed are produced per annum in Western Australia. Lupin can be considered as an alternative to staple pulse food items such as soybeans, peas, chick peas and mung beans. This research was designed to provide potential investors with objective scientifically obtained evidence of the feasibility, and marketing potential, of using lupin as a basis for the commercial development of value added foods, in this case commercially grown lupin sprouts. Sprouts were selected because sprouted lupins are comparable with mung bean sprouts, the market leader, as regards yield and consumer acceptance as a food …

Economics Of Wool Marketing In Utah, E. Jay Berry

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Since the beginning of history the wool of sheep has been used by the human race. Its chief use has been and still is for clothing. Also, it is widely used for blankets, upholstery, carpets, and numerous other products.

The wool industry is important to the state of Utah, which was the sixth largest producing state in the United States in 1958. Wool growers in Utah received approximately $7,897,000 in sales proceeds and government payments for wool sold during the 1958 marketing year (12).¹

Cost Of Marketing Utah Lambs At Alternative Markets, Norman E. Wright

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Importance of lamb marketings

The production and marketing of lambs is important in Utah's economy. In 1956, Utah ranked fifth in the United States in lambs produced and saved, with 1,038,000 head produced and 840,000 marketed for consumption, table 1. Cash receipts from the lamb marketings during the year amounted to over 10 million dollars, and in addition, the state's economy benefited through revenues, employment, and raw materials which were provided by the lamb industry.

Marketing decisions

Lamb producers and handlers are faced with many decisions in marketing their lambs. They not only must decide when and where to sell, …

Marketing Aspects Of Cattle Finishing Operations Major Cattle Finishing Areas Of Utah, 1951-52, Robert L. Fulton

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

On January 1, 1952, 50,000 head of cattle were on feed for slaughter in the state of Utah (6). This was an increase over previous years. The average number of cattle on feed for slaughter January 1st during the 1948-52 period was 45,000 head. This number was 30 percent larger than the average number on feed during the 1943-47 period. As shown in figure 1, the number of cattle on feed has fluctuated from year to year. The years with the least number of cattle on feed were those in the early thirties during the depression and drought. Since 1936 …

Study Of Producer Marketing Of Fruits And Vegetables On The Growers' Market In Salt Lake City, Utah, John D. Baker Jr.

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The Growers' Market Company in Salt Lake City was established in its present form in 1919. It developed out of the need of growers and produce dealers and has served an important function in providing a market place where buyers and sellers of fruits and vegetables can be brought together in an orderly fashion to transact business.

During the four months period of this study it was estimated that over 10,000 tons of fresh fruits and vegetables valued at about $960,000 were sold over the market platforms. This represents over 25 per cent of the requirements of fruits and vegetables …