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Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter
Gradual Changes In Repeat Customers' Adoption Behavior Toward Responses To Mobile Direct Mail Coupon Promotions, Shahriar Akter
Shahriar Akter
Service businesses record the number of visitors as a measure of the performance of their business. However, summarized observations such as the total number of visits per month provide little insight on individual-level visiting behavior. In addition, behavior may change over time, especially in a swiftly changing environment induced by mobile promotions. This paper presents an individual level model for shop visiting behavior based on data of a beauty salon. The model focuses on gradual changes toward responses to mobile direct mail (DM) coupons based on the shop visit interval (SVI) of the beauty salon. This means that as someone …
Site Fights: Divisive Facilities And Civil Society In Japan And The West, Daniel Aldrich
Site Fights: Divisive Facilities And Civil Society In Japan And The West, Daniel Aldrich
Daniel P Aldrich
One of the most vexing problems for governments is building controversial facilities that serve the needs of all citizens but have adverse consequences for host communities. Policy makers must decide not only where to locate often unwanted projects, but also what methods to use when interacting with opposition groups. In Site Fights, I gather quantitative evidence from close to 500 municipalities across Japan to show that planners deliberately seek out acquiescent and unorganized communities for such facilities in order to minimize conflict. When protests arise over nuclear power plants, dams, and airports, agencies regularly rely on the coercive powers of …