Digital Commons Network^™

The Paradox Of Social Media Security: A Study Of It Students’ Perceptions Versus Behavior On Using Facebook, Zahra Y. Alqubaiti

Master of Science in Information Technology Theses

Social media plays an essential role in the modern society, enabling people to be better connected to each other and creating new opportunities for businesses. At the same time, social networking sites have become major targets for cyber-security attacks due to their massive user base. Many studies investigated the security vulnerabilities and privacy issues of social networking sites and made recommendations on how to mitigate security risks. Users are an integral part of any security mix. In this thesis, we explore the relationship between users’ security perceptions and their actual behavior on social networking sites. Protection motivation theory (PMT), initially …

Social Media For Senior Citizens: An Introductory Course, Cheryl Raistrick

Instructional Design Capstones Collection

The Woburn Council on Aging is a municipal, volunteer board appointed by the Mayor of Woburn. The Woburn COA operates the Woburn COA Senior Center as a resource for the community's senior citizen population. The Senior Center provides information, referrals, information, outreach, advocacy, transportation, health screening, nutrition, education, peer support, recreation, volunteer development and intergenerational programming for members of the community. Educational programs on the use of technology are offered monthly at the Woburn COA Senior Center though members have expressed interest in learning more about social media applications and how they can be used to communicate with family and …

"I Can Haz Applicants": An Analysis Of Police Recruitment And Marketing Through Social Media, Kelly Lee Helldorfer

Master's Theses

In recent decades, the Internet has flourished with the advancement of social media: apps, blogs, social networking, multimedia sources, podcasts, and more. Consequently, the Millennial Generation has grown up immersed in both the Internet and social media networks differently than previous generations. Due to the rapid expansion of social media outlets and their effects on future employees, police departments must consider their agency “brand” and how effectively they market their departments to this generation for the purpose of recruitment both on the Internet and with social media platforms.

This research analysis employed a netnography to examine 500 police websites and …

How Female Online Businesses And Brands Are Using Instagram Stories, Hannah N. Vanderslice

College of Journalism and Mass Communications: Theses

Instagram is one of the newest forms of social media that impacts its audience on a visual level, since the content is centered on photos and videos. Their newest feature, Instagram stories, is temporary videos and/or photos strung together to form a gallery, which has been compared to Snapchat’s version of live stories. Instagram stories offer a unique opportunity for businesses to take advantage of the temporary, 24-hour platform that shows specific frame-by-frame analytics that help create efficient and compelling content to repost permanently that helps organic search engine optimization. As a cost-effective means of advertising, early adopter large and …

Social Media Marketing In The Film Industry: Using Social Media To Create A Successful Marketing Campaign For The Theatrical Release Of A Film, Katherine Baker

Journalism

This study analyzes the use of social media as a marketing tool within the film industry including its successes in regards to popular social tactics and campaigns as well as where it may fall short within the realm of marketing as a whole. As the world is racing to be the first to implement the “next biggest thing” and beginning to drift away from traditional marketing practices, social media is potentially the next step to ensuring a successful marketing campaign for any product or service. This study takes a look into how social media can best be used and implemented …

Job Applicants' Information Privacy Protection Responses: Using Socia Media For Candidate Screening, John R. Drake, Dianne Hall, J. Bret Becton, Clay Posey

Faculty Publications

For human resource (HR) departments, screening job applicants is an integral role in acquiring talent. Many HR departments have begun to turn to social networks to better understand job candidates’ character. Using social networks as a screening tool might provide insights not readily available from resumes or initial interviews. However, requiring access to an applicants’ social networks and the private activities occurring therein—a practice currently legal in 29 U.S. states (Deschenaux, 2015)—could induce strong moral reactions from the job candidates because of a perceived loss of information privacy. Subsequently, such disclosure requests could induce job candidates to respond in a …

“Follow Me So I Can Dm You Back”: An Exploratory Analysis Of A Female Pro- Isis Twitter Network, Joseph A. Varanese

Electronic Thesis and Dissertation Repository

The purpose of this study is to explore a network of female pro-Islamic State of Syria and Iraq (ISIS) supporters on Twitter. To do so, I identified twenty Twitter accounts (n=20) through snowball sampling, and analyzed their network comprising 5,861 vertices and 12,034 edges. I studied the network using three social network analysis metrics—Freeman’s normalized betweenness centrality, average geodesic distance, and tie strength. Females in the sample were more influential than males, and as a result, had a greater ability to radicalize other females within their network. Further, I observed that it took females longer than expected to …

Feedback In Online Writing Forums: Effects On Adolescent Writers, Heather J. S. Birch

Teaching/Writing: The Journal of Writing Teacher Education

Adolescents are writing online. A cursory look at the web reveals that teenagers are well-represented; in blog posts, social media updates, profile pages, comments on YouTube videos, responses to news articles, and websites about their interests, teenagers are writing (Williams 2009). In the current research study, the specific kind of adolescent writing under consideration is writing posted in a social media context designed specifically for writers. This case study focuses on six young writers who are active members of an online writing community, and who post their writing in order to receive feedback. Descriptive data collected through interviews, as well …

Understanding Local Residents’ Contribution To Online Travel Communities, Bingjie Liu, William C. Norman, Lori Pennington-Gray

Travel and Tourism Research Association: Advancing Tourism Research Globally

By exploring online helping behavior, this study developed and tested a conceptual framework to understand local residents’ contribution to online travel communities. The conceptual framework was established based on the attribution-empathy theory and the social identity theory. A web-based survey was conducted in the online travel community “CouchSurfing”, and a total of 377 cases were included in the analysis. The findings indicate that the conceptual framework is statistically significant, and variables of social identity of local resident, attachment to the online community, participation in the online community and personal distress are significant predictors of helping behavior. Based on the results, …

Social Media Advertising And Public Awareness: Touching The Lgbt Chord!, Gajendra Singh Chauhan, Tanu Shukla

Journal of International Women's Studies

Advertising is a form of persuasive communication with an audience. It is a promotional tool that helps in selling new ideas, products, and services through print, electronic and digital media. Advertising as one of the most influential components of mass communication is also strongly associated with social issues. In recent times, social media has acquired massive influence, providing an attractive and universal platform to every domain of businesses. Social Media has become an instrument to accelerate the process of change where it promotes social awareness and advertising in the society. As advertising mirrors the society, it strongly captures the changing …

What Do Chinese Really Think About Democracy And India?, Devin K. Joshi, Yizhe Xu

Research Collection School of Social Sciences

There has been much speculation about whether China will democratize and avoid conflict with India in the twenty-first century. Yet, few studies have investigated how contemporary Chinese view India and its democracy. Addressing this gap in the literature, the authors examined Chinese media coverage of India’s two-month long April–May 2014 parliamentary election, the largest election in world history, through systematic analysis of over 500 articles from ten major mass media outlets and over 27,000 messages transmitted on Sina Weibo social media. As might be expected, Chinese mass media generally portrayed India and its elections in a condescending fashion while avoiding …

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Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Mark Robison

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Ruth S. Connell

What Is Love? A Needs Assessment To Identify A Relevant Teen Dating Violence Education Curriculum For A High School, Nicole Pina

IdeaFest: Interdisciplinary Journal of Creative Works and Research from Cal Poly Humboldt

No abstract provided.

Social Media: Insight On The Internal Dynamics Of Mexican Dtos, Ana L. Dávila 7058384

Journal of Strategic Security

Recent literature analyzes the use of social media by terrorist organizations, gangs, and other criminal groups. Despite the valuable insight that this approach provides on these actors, the use of social media by Mexican drug trafficking organizations (DTOs) remains largely understudied. This study provides information on the scope and nature of Mexican DTOs’ online presence, a demographic snapshot of their users, and insight into the internal dynamics of these organizations through the systematic study of primary-source data collected from 150 Facebook accounts likely to belong to members of Mexican DTOs. This information gleaned from social media has the potential to …

Reframing Management Education With Social Media, Charles Wankel

Organization Management Journal

The current and forthcoming generations of students in higher education are digital natives, having been born into a world of computing that has provided them with a high level of comfort and wherewithal with social media. Business and other organizations recognize the importance of creative proficiency in social technologies as an important dimension of human capital. This article is an overview of popular social media platforms and their practical use in higher education. Specifically, Facebook, blogs, YouTube, Twitter, LinkedIn, wikis, Meetup, and Second Life are discussed with examples of use in fostering effective management education. The continued lowering of barriers …

Learning To Be Women: A Study Of Adolescent Girls In Rural Ontario, Laura Lockhart

Electronic Thesis and Dissertation Repository

In order to explore the forming subjectivities of rural young women, the material and discursive conditions of girls’ lives are examined with a focus on how rural adolescent girls come to understand themselves within their worlds, how their consciousness of limitations and possibilities develops, and how this translates into agency and self-direction. The analysis draws on data collected during five months of ethnographic research with seven grade ten, eleven, and twelve female students in a rural community in Ontario’s near north. It starts from their experiences in order to look at their lives and options from their standpoint.

Using Bourdieu’s …

Glee, Flash Mobs, And The Creation Of Heightened Realities, Elizabeth Downey

University Libraries Publications and Scholarship

The television series Glee managed to succeed where other musical television series failed. This can be partially attributed to the emergence of flash mob culture and social media in the same time period, which created a “heightened reality” in which public musical performances were more readily accepted. [ABSTRACT FROM PUBLISHER]

Affect And Value In Critical Examinations Of The Production And ‘Prosumption’ Of Big Data, Daniel G. Cockayne

Geography Faculty Publications

In this paper I explore the relationship between the production and the value of Big Data. In particular I examine the concept of social media ‘prosumption’—which has predominantly been theorized from a Marxist, political economic perspective—to consider what other forms of value Big Data have, imbricated with their often speculative economic value. I take the example of social media firms in their early stages of operation to suggest that, since these firms do not necessarily generate revenue, data collected through user contributions do not always realize economic value, at least in a Marxist sense, and that, in addition to their …

University Branding 2.0—Harnessing The Power Of Social Media For Open-Source Branding And Brand Co-Creation Of Colleges And Universities, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.

Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.

Customer Relations 2.0 – Implications For Destination Marketing, Ulrike Gretzel, Daniel R. Fesenmaier

Travel and Tourism Research Association: Advancing Tourism Research Globally

This paper examines the relationships travelers form with travel companies and destinations via Facebook. Based on a sample of over 6000 online American travelers, the research finds that travelers have goal-driven motivations to enter such “friendships” with travel companies, from which they mostly expect deals. In contrast, relationships with destinations are more likely based on emotional attachment. The study further finds demographic differences in the likelihood to enter such relationships as well as differences based on Internet skills and travel experience, thus providing insights regarding basic profiles of fans and their motivations. Implications for customer relationship management are discussed.

The Effects Of Social Media Usage On Travel Information Searching And Travel Experience Sharing, Ignatius Cahyanto, Lori Pennington-Gray, Laura Mandala, Ashley Schroeder

Travel and Tourism Research Association: Advancing Tourism Research Globally

The study examined the different impacts of the use of social media in travel planning and travel experience sharing. Data for this study were generated by surveys to an online panel of respondents. A total of 543 completed surveys were used. The results indicated that different social media have different impacts on both travel planning and travel experience sharing following the trip. This study demonstrated the significance of examining different social media in order to understand its role in constructing travel consumption behaviors. Finally, recommendations are presented.

"Support For Sisters Please": Comparing The Online Roles Of Al-Qaeda Women And Their Islamic State Counterparts, Hillary Peladeau

Electronic Thesis and Dissertation Repository

This study evaluates female roles in pro-jihadist terrorism by examining online content. Data was collected from 36 Twitter accounts of women associated with al-Qaeda (AQ) affiliated groups for a period of six months. The purpose for collecting this data was to: 1) compare how traditional female roles, as constructed within a jihadi-Salafist ideology, are reproduced and challenged on social media; 2) and determine the extent that AQ-affiliated women conform to roles outlined in Huey’s classification of females in pro-Islamic State (IS) Twitter networks. The results of this study reveal that women’s traditional roles in pro-jihadist activities are reproduced on Twitter. …

Terror On Twitter: A Comparative Analysis Of Gender And The Involvement In Pro-Jihadist Communities On Twitter, Eric W. Witmer

MA Research Paper

Social media has become the milieu of choice to radicalize young impressionable minds by terrorist organizations such as al Qaeda and the Islamic State. While a plethora of research exists on the recruitment and propaganda efforts by terrorist organizations there is limited number of quantitative studies that observe the relationship of gender and the involvement in online radical milieus. This current research will build upon prior studies through the comparative analysis of 750 unique Twitter accounts supporting the IS and the affiliates of al-Qaeda that were non-randomly sampled between January and September of 2015. The research aimed to address the …

Facebook Engagement On College Students' Interpersonal And Intrapersonal Functioning, Scott S. Deatherage

Open Access Dissertations

In recent years college students have incorporated social-networking sites, and more specifically Facebook, into their daily lives. Facebook has received empirical attention; attention focused on what students are doing on Facebook, who its users are, and, more recently, why students access Facebook. However, researchers who have assessed motivations for accessing Facebook have emphasized how motivations are associated with certain activities, and have not simultaneously and directly examined how activities and motivations are associated with both maladaptive and adaptive factors of students’ interpersonal and intrapersonal functioning. The purpose of the present study was to examine how Facebook engagement is associated with …

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …

It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy

Graduate Theses and Dissertations

Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …