Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
The Effects Of Organisational Structure, Interpersonal Trust And Communication During New Product Development Projects, Elias Kyriazis, Graham R. Massey
The Effects Of Organisational Structure, Interpersonal Trust And Communication During New Product Development Projects, Elias Kyriazis, Graham R. Massey
Faculty of Commerce - Papers (Archive)
This study examines the antecedents of effective working relationships between Marketing and R&D managers during NPD projects. Adopting both a structural and individual-level perspective, we examine the impact on relationship effectiveness of formalisation, centralisation, communication frequency and bidirectionality, and interpersonal trust between Marketing Managers and R&D Managers during NPD product development projects. Our hypothesised model is tested using a sample of 184 product development projects conducted in Australia, and our findings reveal two dimensions of interpersonal trust (cognition- and affect-based trust) are potent factors driving effectiveness during product development projects. We also reveal differential effects of the two communication behaviours, …