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Sports Fans’ Media Usage At A Kansas City Chiefs’ Fan Club, Robert J. Huebert
Sports Fans’ Media Usage At A Kansas City Chiefs’ Fan Club, Robert J. Huebert
USF Tampa Graduate Theses and Dissertations
The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team and socialize with fellow members. Social identification theory explains that when an individual comes together with one or more individuals with like-minded interests, they form social bonds. Their shared interests allow them to disseminate Chiefs' information through content gathered from media usage. To understand how the Chiefs' fans …