Digital Commons Network^™

Grey’S Anatomy And End Of Life Ethics, Sean Micheal Swenson

USF Tampa Graduate Theses and Dissertations

In this qualitative study, I analyze three episodes of the prime-time television medical drama Grey’s Anatomy to explore how the show stages conversations of end of life. I extend the work of end of life ethicists with attention to the ways that media may/should/could be used to teach and reflect issues of dying in America. Performing a close textual analysis, I identified two modes of storytelling within the structure of these episodes: Documentary Realism and Melodrama. I argue that if we are to understand medical dramas as a tool for the dissemination of information about end of life ethics, we …

Cultivating Courage: Medical Dramas And Portrayals Of Patient Self-Advocacy, Alyssa H. Harrell

USF Tampa Graduate Theses and Dissertations

This study investigated the influence of medical dramas on perceptions of patient self- advocacy. With a purposeful sample of college students, the study explored perceptions of information seeking preferences of a medical drama patient. With a quasi-experimental design using an online questionnaire containing both qualitative and quantitative measures, the study was able to compare four unique variables to perceptions of the information seeking preferences of a medical drama patient. The study analyzed the influence that (1) medical drama exposure, (2) patient advocacy rating, (3) perceived realism of medical dramas, and (4) previous experience healthcare each had on college students’ perceptions …

Super Bowl Ads And The Donald Trump Culture War, Jessica Barron

USF Tampa Graduate Theses and Dissertations

There have been studies that have looked at how television commercials represent or portray minorities such as gender or race. Very few have tried to look at how commercials compare to the culture, specifically in regards to a presidential term and the culture they promote. This present study examines Super Bowl commercials during the culture war led by the Donald Trump administration and looks to discover if these advertisements are becoming more diverse in comparison to the previous presidency. Using content analysis, the researcher analyzed and compared 50 commercials from three different time periods 2009-2010, 2013-2014, and 2017-2018. The categories …

Redefining Representations Of Trauma & Modes Of Witnessing In Damon Lindelof’S The Leftovers, Mariana Delgado

USF Tampa Graduate Theses and Dissertations

This project aims to better understand how and why traumatized subjectivity is framed by The Leftovers’ fictional narrative in a visual and sonic form that rejects these modes of representations of trauma that they themselves have become conventional tropes. This thesis proposes to further examine the way the moving image, specifically the televised image, contributes to our perceived notions of trauma aesthetics through The Leftovers’ use of monologues, along with how and why suffering is sonically framed by the exchange of silence and Max Richter’s minimalist score.

Modernist aesthetics have become the disruptive expectations of contemporary Western cinematic audiences as …

Plasticity In Animated Children’S Cartoons: The Neoliberal Transforming Bodies And Static Worlds Of Ok Ko And Gumball, Rachel E. Cox

USF Tampa Graduate Theses and Dissertations

Through the study of OK KO! Let’s Be Heroes! and The Amazing World of Gumball, I argue that children’s cartoons represent and recreate anxieties toward money’s plasticity in the plasticity of the cartoon bodies and worlds. I closely examine the ambivalence towards abstraction’s plasticity in contemporary children’s cartoons to trace the neoliberal ambivalence towards money’s plasticity. While much scholarship has grappled with what can be understood as animatic plasticity, very little of it takes on the questions raised about neoliberal culture by televised children’s cartoons. Cartoons are important to study in this respect because their form allows for unbridled plasticity. …

Cool Moms & Cool Media: Returning To, Morgan Wallace

USF Tampa Graduate Theses and Dissertations

I posit that contemporary fears about the effect electronic media has on us and our children is anything but new. Therefore, reminiscing about the "good ole days" and wanting to go back would not actually solve the problem. However, looking back to a time when there was also anxiety about electronic media and the shifting field of public and private may reveal new possibilities for relating to and with these media. Rather than flatly blame media as an apparently new cause of harm, it is essential to reveal media's historical and political conditions, only in this way can we better …

(Dis)Enchanted: (Re)Constructing Love And Creating Community In The, Shannon A. Suddeth

USF Tampa Graduate Theses and Dissertations

This thesis examines a queer fan community for the television show Once Upon a Time (OUAT) that utilizes the social networking site Tumblr as their primary base of fan activity. The Swan Queen fan community is comprised of individuals that collectively support and celebrate a non-canon romantic relationship between two of the female lead characters of the show rather than the canonic, heterocentric relationships that occur between the two women and their respective male love interests. I answer two research questions in this study: First, how are members of the Swan Queen fan community developing counter narratives of …

Venezuela, From Charisma To Mimicry: The Rise And Fall Of A Televised Political Drama, Rebecca Blackwell

USF Tampa Graduate Theses and Dissertations

In this paper, I build on the assumption that collective emotional experience plays an important role in sustaining the group identity central to nation-making processes inspired by charismatic leaders. This analysis is based on a case study of the Venezuelan government after the death of Hugo Chávez. I examine ways in which elements of the leader’s narrative are used by his successors after his death. I also argue that the current political actors of the bureaucratized Revolutionary Government of Venezuela are attempting to sustain popular support by reaffirming a national identity that resonated among the masses largely due to the …

I Threw My Pie For You: Engagement And Loyalty On Tv Show Facebook Pages, Tracy M. Wisneski

USF Tampa Graduate Theses and Dissertations

Facebook boasts an audience approximately three times as large as the next most popular social media networks, so it comes as no surprise that brands are devoting substantial resources to engage with their fans on the world’s most widely used social networking site. Television shows are among those brands using Facebook as a platform to connect with consumers, and their potential for fan relationships is unique from those of other brands, but there are, as of yet, no published scholarly articles for driving Facebook fan engagement and loyalty for a television show. This mixed methods study uses an ethnographic content …

Sports Fans’ Media Usage At A Kansas City Chiefs’ Fan Club, Robert J. Huebert

USF Tampa Graduate Theses and Dissertations

The media play a major role in every part of American society by distributing content that has value to individuals, and a National Football League (NFL) sports fan club is no different. This study examines how members of a Kansas City Chiefs' fan club use media to stay connected to their team and socialize with fellow members. Social identification theory explains that when an individual comes together with one or more individuals with like-minded interests, they form social bonds. Their shared interests allow them to disseminate Chiefs' information through content gathered from media usage. To understand how the Chiefs' fans …

Examining An Acute Environmental Trigger For Dysfunctional Eating: Measuring The Immediate Impact Of Fat Disparagement Media Exposure And Its Effects On Body Dissatisfaction, Negative Affect, Weight Control Practice Intentions, And Sub-Clinical Binge Eating Behavior In College Women, Susan Himes

USF Tampa Graduate Theses and Dissertations

Binge eating is a maladaptive eating practice associated with unhealthy weight control methods (vomiting, laxative abuse) and the development of weight gain and obesity. Isolating psychological and environmental variables that trigger binge eating can prevent or potentially moderate eating disturbance. Previous research implicates media exposure as an environmental contributor to psychological and eating disturbance. The current study sought to uncover whether fat stigmatization media exposure is an acute environmental trigger for psychological disturbance and binge initiation by dismantling fat media messages and experimentally manipulating messages. Undergraduate women (N=197) were assigned to one of four media message conditions: a fat negative …

Reality Cosmetic Surgery Makeovers: Potential Psychological And Behavioral Correlates, Steffanie Sperry

USF Tampa Graduate Theses and Dissertations

According to the American Society of Plastic Surgeons (2006), the number of cosmetic procedures has increased to over 10 million in 2005, showing a 38% increase from 2000. This increase in cosmetic surgery prevalence is paralleled by a surge in reality cosmetic makeover television programming, such as Extreme Makeover and Dr. 90210. No research to date has assessed the potential relationships between reality media viewership and body image, eating pathology, or cosmetic surgery attitudes. The tripartite model of core influence (Thompson et al., 1999) is presented as a theoretical framework for conceptualizing the link between media influences, internalization, body image …

Fat Commentary And Fat Humor Presented In Visual Media: A Content Analysis, Susan Himes

USF Tampa Graduate Theses and Dissertations

In order to examine the phenomenon of fat messages presented through visual media, a content analysis was used to quantify and categorize fat-specific commentary. Fat commentary vignettes were identified using a targeted sampling procedure, and 135 scenes were excised from movies and TV shows. The material was coded by trained raters. Reliability indices were uniformly high for the seven categories (% agreement ranged from .90-.98; kappas ranged from .66-.94). Results indicated that fat commentary and fat humor is often verbal, directed toward another person, and is often presented directly in the presence of the overweight target. Results also indicated that …

Relationship Advertising: Investigating The Strategic Appeal Of Intimacy (Disclosure) In Services Marketing, Andrea Diahann Gaye Scott

USF Tampa Graduate Theses and Dissertations

One approach to communicating and thereby building a close relationship with consumers is via advertising. In other words, if service providers can invoke feelings of connection and intimacy--where consumers feel understood, cared for, and validated--through advertising, a stronger bond and sense of loyalty is likely to follow. When intimacy is conceived as knowing and being known by another, which incorporates mutual and reciprocal (though not necessarily equal) liking and vulnerability, its application extends beyond romantic relationships to the current context of relationship and services marketing. This research provides empirical support for the use of intimacy as an appeal in services …