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Moving Thumos: Emotion, Image, And The Enthymeme, Eric D. Mason

USF Tampa Graduate Theses and Dissertations

This dissertation connects classical theories regarding the enthymeme and thumos (a Greek word commonly translated as "heart," "mind," or one's "capacity for emotion") to modern theories of images and emotion in order to reconsider the central role of visual discourse in persuasion, ideology, and subject formation. Since "enthymeme" comes from en and thymos, meaning "in heart," etymologically the enthymeme is an argument that is realized in an individual's thumos.

This dissertation thus attempts to establish the notion of thumos in rhetorical studies by developing a theory of visual enthymemes.The understanding of the enthymeme used within this dissertation works less from …