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Evaluating The Airline Selection Behavior Of United States Domestic Travelers: An Empirical Study, Zhuo Wang
Evaluating The Airline Selection Behavior Of United States Domestic Travelers: An Empirical Study, Zhuo Wang
UNLV Retrospective Theses & Dissertations
The U.S. airline industry encountered unmet loss as a result of terrorist attacks and slacking domestic economy combined with fierce competition. The industry is exploring ways to reduce cost and generate revenue. However, it is important to better understand the selection behavior of their customers; This study ranked 32 airline selection attributes based on importance and the percentage of respondents considering the attributes when selecting an airline. This study explored significant relationships between the attributes rating and the groups segmented on the basis of demographical information and such traveling activities as frequency of travel. The author also attempted to discover …
Modeling Consumer Choices Between Domestic And Foreign Automobiles, Cagla Hirschman
Modeling Consumer Choices Between Domestic And Foreign Automobiles, Cagla Hirschman
UNLV Retrospective Theses & Dissertations
This paper analyzes survey data to determine the factors that impact the probability of purchasing a domestic versus foreign brand of automobile. It includes dynamic variables reflecting purchase history and thus the effect past choices may have on current behavior. Some of these factors are shown to be statistically significant. The paper also looks at key subpopulations. We see that preferences in the luxury segment are far better explained by economic, demographic, and dynamic variables than are preferences in the non-luxury market. The paper also looks at switching behavior---domestic owners who switch to foreign brands. The key finding is that …