Digital Commons Network^™

Applying Qualitative Methods In Organizations: A Note For Industrial/Organizational Psychologists, Benjamin Osayawe Ehigie, Rebecca Ibhaguelo Ehigie

The Qualitative Report

Early approach to research in industrial and organizational (I/O) psychology was oriented towards quantitative techniques as a result of influences from the social sciences. As the focus of I/O psychology expands from psychological test development to other personnel functions, there has been an inclusion of qualitative methods in I/O psychology practice. The present paper therefore examines how qualitative methods like observation, interviews, ethnography, focus group discussion, nominal group technique, Delphi method, and projective techniques can be used by I/O psychologists in organizational studies. It is believed that knowledge gained on the application s of these qualitative methods would enhance understanding …