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Visitor Composition Andevent-Related Spending, Marijke Taks, B. Christine Green, Laurence Chalip, Stefan Kesenne
Visitor Composition Andevent-Related Spending, Marijke Taks, B. Christine Green, Laurence Chalip, Stefan Kesenne
Human Kinetics Publications
The purpose of this paper is to examine the spending patterns of non‐local participants and spectators at a medium‐sized international sport event, to segment their spending patterns and consider implications for the quality of each segment's event experience.