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The Use Of Team-Based Learning As An Approach To Increased Engagement And Learning For Marketing Students: A Case Study, Paul Chad
Faculty of Commerce - Papers (Archive)
Marketing educators are often faced with poor preclass preparation by students, declining student interest in attending classes as the semester progresses, and student complaints regarding previous bad experiences with team assessment activities. Teambased learning (TBL) is an innovative teaching strategy using semiformalized guidelines aimed to enhance student engagement and improve teamwork and, hence, overcome the typical problems faced by educators. This case study examines the firsttime use of TBL in a postgraduate marketing subject at an Australian university. The results indicate that the TBL innovation has a positive influence on student engagement and offers opportunities to assist learning. The study …
Using The Brand Molecule Concept To Guide The Management And Marketing Of A Professional Sports Team, Alan Pomering, Dirk Melton, Gregory Kerr
Using The Brand Molecule Concept To Guide The Management And Marketing Of A Professional Sports Team, Alan Pomering, Dirk Melton, Gregory Kerr
Faculty of Commerce - Papers (Archive)
The sports industry is an important one; it is estimated to be the 11th largest industry in the United States. Within this industry, individual sports, at both the amateur and professional levels, compete for talented players, supporters, government funding, and sponsorship dollars. It is therefore important for sports to manage their sports brands. We use Lederer and Hill’s (2001) brand molecule concept to explain the brand management implications for a professional, national sports team, the Bulldogs, a Sydney-based team in Australia’s National Rugby League competition. The brand molecule highlights for the brand manager the positive and negative atoms that comprise …
Team Teaching: Student Reflections Of Its Strengths And Weaknesses, Venkata K. Yanamandram, Gary I. Noble
Team Teaching: Student Reflections Of Its Strengths And Weaknesses, Venkata K. Yanamandram, Gary I. Noble
Faculty of Commerce - Papers (Archive)
This paper examines student experiences and perceptions of two models of team teaching employed at a regional Australian university to teach a large undergraduate marketing subject. The two team teaching models adopted for use in this subject can be characterised by the large number of team members (ten and six) and the relatively low level of team involvement in the planning and administration of the team teaching process. Data for this study was collected from two identical surveys administered in the teaching sessions of spring 2003 and autumn 2004. In total, data was collected from 440 student responses. Despite the …
The Sociotechnical Politics Of Focused Factories: Establishing A Cross Functional Project Team, Andrew J. Sense
The Sociotechnical Politics Of Focused Factories: Establishing A Cross Functional Project Team, Andrew J. Sense
Faculty of Commerce - Papers (Archive)
This extract of a larger case study is written to provide real and relevant information to stimulate discussion on the importance of deliberately and vigorously managing the politics associated with the various aspects of Sociotechnical projects. It offers a reflective insight into one company's change initiative with a particular focus on the political issues associated with establishing a cross functional management project team to manage the design and implementation of an Sociotechnical change program.