Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network

Open Access. Powered by Scholars. Published by Universities.®

Atlantic Marketing Association Proceedings

2016

Social media

Articles 1 - 3 of 3

Full-Text Articles in Entire DC Network

University Branding 2.0—Harnessing The Power Of Social Media For Open-Source Branding And Brand Co-Creation Of Colleges And Universities, Julie M. Pharr Sep 2016

University Branding 2.0—Harnessing The Power Of Social Media For Open-Source Branding And Brand Co-Creation Of Colleges And Universities, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.


A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim Sep 2016

A Needs Assessment Study Of What Health Care Consumers Want From Social Media & Social Networking, Joseph D. Cangelosi, Edward Ranelli, Ken Griffin, David Kim

Atlantic Marketing Association Proceedings

No abstract provided.


Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson Sep 2016

Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses, Amy L. Bitner, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.