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Identity-Based Determinants For Virtual Community Participation: Moderating Role Of Gender Composition, Kathy Ning Shen, Mohamed Khalifa Jan 2014

Identity-Based Determinants For Virtual Community Participation: Moderating Role Of Gender Composition, Kathy Ning Shen, Mohamed Khalifa

University of Wollongong in Dubai - Papers

Gender composition of VCs shapes the members' communication style and content, and has a potential in influencing the anticipated benefits from VC participation. Extending prior research on VC participation and group composition, this study examines the moderating effect of gender composition in influencing the linkage between two important identity-based determinants, i.e., identification and identity confirmation, and VC participation. The research model was validated with an online survey involving 3 male dominant VCs and 1 female dominant VC. The results show that identification is a significant and stable determinant for members' VC participation regardless of gender composition, but the effect of …


Identification Vs. Self-Verification In Virtual Communities (Vc): Theoretical Gaps And Design Implications, Kathy Ning Shen Jan 2012

Identification Vs. Self-Verification In Virtual Communities (Vc): Theoretical Gaps And Design Implications, Kathy Ning Shen

University of Wollongong in Dubai - Papers

Identity-related processes have been identified as important in explaining virtual community (VC) member behavior as well as informing system design of VCs. In particular, the two distinct identity processes of self-verification and identification have been identified and investigated separately, portrayed as two distinctive or contradictory identity processes with different practical implications. This chapter compares and reconciles these two theoretical perspectives in explaining VC participation. Based on a critical and comprehensive review of prior literature, the author identifies three major theoretical gaps that suggest how VC research and management can be advanced through an identity perspective. Finally, the chapter is concluded …


Explaining Virtual Community Participation: Accounting For The It Artifacts Through Identification And Identity Confirmation, Kathy Ning Shen, Mohamed Khalifa Jan 2010

Explaining Virtual Community Participation: Accounting For The It Artifacts Through Identification And Identity Confirmation, Kathy Ning Shen, Mohamed Khalifa

University of Wollongong in Dubai - Papers

This study draws upon self-verification theory, social identity theory and self-categorization theory to investigate the dual effects of system design, i.e., identity confirmation (the self) and identification (the community), on virtual community (VC) participation. An important theoretical development is the conceptualization of VC identity and the elucidation of its system design determinants. Community presentation, i.e., system design features for presenting a virtual community identity, is hypothesized to facilitate identification by setting the boundaries for inter-group comparison and highlighting the in-group homogeneity. Furthermore, system design features that prior research identified as determinants for identity confirmation, i.e., self-presentation, deep profiling, and co-presence, …


Understanding The Virtual Community Of Gamers, Shafiz Mohd Affendi Jan 2008

Understanding The Virtual Community Of Gamers, Shafiz Mohd Affendi

University of Wollongong in Dubai - Papers

Virtual community can be defined as “a group of people who may or may not meet one another face-to-face, and who exchange words and ideas through the mediation of computer bulletin boards and networks” (Rheingold, 1993, p.1). With the use of CMC technologies such as listservs, bulletin boards, discussion forums, and chat rooms, the time zone differences become less critical and geographical distance and limitations diminish. A virtual community is primarily a social entity where people relate to one another by the use of a specific technology (Rheingold, 1993; Jones, 1995; Schuler, 1996). As emphasized by Wood & Smith (2001), …


System Design Effects On Social Presence And Telepresence In Virtual Communities, Mohamed Khalifa, Kathy Ning Shen Jan 2004

System Design Effects On Social Presence And Telepresence In Virtual Communities, Mohamed Khalifa, Kathy Ning Shen

University of Wollongong in Dubai - Papers

The influence of presence on users attitudes and behavior is widely reported in the literature. However, we still lack a good understanding of the effects of system design on the formation of a sense of presence in computer-mediated environments in general and virtual communities in particular. In this research, we address this void. More specifically, we examine the relationship between important system design characteristics and perceived presence. We adopt a multidimensional conceptualization of presence, distinguishing between telepresence and social presence. Deviating from the virtual reality literature, we apply new frameworks for the conceptualization of the main determinants of presence (i.e., …