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Emergency Service Volunteers: A Comparison Of Age, Motives And Values, Julie E. Francis, Michael Jones
Emergency Service Volunteers: A Comparison Of Age, Motives And Values, Julie E. Francis, Michael Jones
Faculty of Commerce - Papers (Archive)
Understanding why volunteers join an emergency service and why they stay is critical to developing more effective recruitment and retention strategies. Subsequently, this study examines the roles of age, motivations and values in satisfaction among New Generation (aged below 35 years) and Traditional Generation (aged 35 years and above) volunteers. The research conducted an online survey of 252 State Emergency Service (SES) volunteers. The results indicate a mix of similarities and differences across the generations. First and foremost though, the primary reasons for joining and staying with the service are the same for both age groups - and those reasons …
Influence Of Consumers' Online Decision-Making Style On Comparison Shopping Proneness And Perceived Usefulness Of Comparison Shopping Tools, Young Park, Ulrike Gretzel
Influence Of Consumers' Online Decision-Making Style On Comparison Shopping Proneness And Perceived Usefulness Of Comparison Shopping Tools, Young Park, Ulrike Gretzel
Faculty of Commerce - Papers (Archive)
Applications to support online comparison shopping are expected to become increasingly available to consumers. However, not all consumers equally engage in online comparison shopping and, thus, would not necessarily benefit from such tools. The study proposes that the perceived usefulness of comparison shopping tools depends on consumers‟ comparison shopping proneness, which in turn is influenced by consumers‟ online decision-making styles. An online survey using a consumer research panel was conducted to test the hypotheses in the context of travel comparison shopping tools. The results suggest that some consumer decision-making style dimensions influence comparison shopping proneness while others have no influence. …
A Comparison Of Factual/Low Context Versus Emotional/High Context Message Appeals: Persuading Chinese Smokers To Ring The Chinese Quitline, Michael Camit, Gary I. Noble, Jennifer Ann Algie
A Comparison Of Factual/Low Context Versus Emotional/High Context Message Appeals: Persuading Chinese Smokers To Ring The Chinese Quitline, Michael Camit, Gary I. Noble, Jennifer Ann Algie
Faculty of Commerce - Papers (Archive)
This study does not support the notion developed from cross cultural advertising literature that members of a particular cultural group will prefer a particular message advertising appeal if it reflects values that are congruent to its culture. An experimental design is applied to examine whether emotional/ high context appeals (n=120) are more persuasive than factual/ low context appeals (n=124) among target groups from collectivist cultural backgrounds. Analysis of Chinese smokers’ pre-and-post intentions to contact the Chinese Quitline after viewing print advertisements determined that there was no difference between the two ad groups’ shift scores. The common use of direct translations …
Call Centres And The Quality Of Work Life: A Public/Private Sector Comparison, Zeenobiyah N. Hannif
Call Centres And The Quality Of Work Life: A Public/Private Sector Comparison, Zeenobiyah N. Hannif
Faculty of Commerce - Papers (Archive)
The quality of work life is a traditionally under-researched area where call centres (CC) are concerned. Similarly, much of the existing call centre research is based on the private sector despite the public sector emerging as a large user of CC operations. This paper is based on empirical research conducted in two Australian CC’s to explore whether and how the quality of work life varies between the two sectors. Findings relating to three quality of work life elements are reported: job content, working hours & work-life balance, and managerial/supervisory style and strategies. Public sector call centre Govtcall emerges as being …
Are The Standard Drivers For E-Commerce Adoption In Regional Smes Really Standard: A Comparison Of Australian, Swedish And Us Regional Smes, Robert C. Macgregor, Lejla Vrazalic, Deborah Bunker
Are The Standard Drivers For E-Commerce Adoption In Regional Smes Really Standard: A Comparison Of Australian, Swedish And Us Regional Smes, Robert C. Macgregor, Lejla Vrazalic, Deborah Bunker
Faculty of Commerce - Papers (Archive)
The sluggish pace of E-commerce diffusion in the SME sector is well documented. In response to this, one area that has given rise to continued research is the development of criteria (drivers) for Ecommerce adoption in the SME sector. This research has given rise to a 'standard' set of drivers that has become the basis upon which research into E-commerce adoption in SMEs is carried out. While a number of studies have attempted to develop models of E-commerce adoption, little has been done to discover whether, indeed, these criteria are universal to the sector. This paper presents the findings of …
A Comparison Of Viewers' Cognitive And Psychophysiological Responses To Threat-Appeal Tv Advertisements, Jennifer Ann Algie
A Comparison Of Viewers' Cognitive And Psychophysiological Responses To Threat-Appeal Tv Advertisements, Jennifer Ann Algie
Faculty of Commerce - Papers (Archive)
This study examines the emotional reactions experienced by viewers during threat appeal anti-speeding TV advertisements using both a cognitive continuous response measure of fear and a psychophysiological response measure of arousal. Static, postonly, self-report methods are typically used to obtain ad responses, however this study uses dynamic continuous response measures to gain a better picture of how viewers are responding throughout the entire ad. A comparison of the two different types of continuous response measures is made to determine if both measures produce similar or different results. Participants for the study watched one of four anti-speeding ads, with 20 participants …
Learning Within And Across Projects: A Comparison Of Frames, Marc Antoni, Andrew J. Sense
Learning Within And Across Projects: A Comparison Of Frames, Marc Antoni, Andrew J. Sense
Faculty of Commerce - Papers (Archive)
In a world of global markets and fast changing competitive environments organizations need to embrace flexibility and adaptability in response to these environmental challenges. One organizational response to these conditions is that the classical functional structures of organizations are now more and more complemented by temporal organizations or projects. Projects are used to accomplish a diverse and often complex set of organizational goals or changes that would otherwise be less obtainable by the organization, or, that would overstrain the ability of the permanent organization to achieve successful outcomes. The diverse raft of projects that organizations do pursue can comprise projects …