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Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Social Media Assimilation In Firms: Investigating The Roles Of Absorptive Capacity And Institutional Pressures, Pratyush Bharati, Chen Zhang, Abhijit Chaudhury
Management Science and Information Systems Faculty Publication Series
Firms are increasingly employing social media to manage relationships with partner organizations, yet the role of institutional pressures in social media assimilation has not been studied. We investigate social media assimilation in firms using a model that combines the two theoretical streams of IT adoption: organizational innovation and institutional theory. The study uses a composite view of absorptive capacity that includes both previous experience with similar technology and the general ability to learn and exploit new technologies. We find that institutional pressures are an important antecedent to absorptive capacity, an important measure of organizational learning capability. The paper augments theory …
Relational Space: Creating A Context For Innovation In Collaborative Consortia, Hilary Bradbury, Benyamin B. Lichtenstein, John S. Carroll, Peter M. Senge, Edward H. Powley
Relational Space: Creating A Context For Innovation In Collaborative Consortia, Hilary Bradbury, Benyamin B. Lichtenstein, John S. Carroll, Peter M. Senge, Edward H. Powley
College of Management Working Papers and Reports
Corporations are collaborating to meet complex global challenges heretofore considered beyond the mandate of business leaders. These multi organizational consortia are not philanthropic efforts but operate within market parameters with limited input from Non Governmental Organizations. In order to examine some dynamics of successful collaborative processes, we pursue an in-depth multi-method case study of “The Sustainability Consortium,” which has convened numerous Fortune 50 senior managers since 1999. We uncover the primacy of “relational space” – a rich context of trust and inquiry – within which participants create innovative projects for doing business in a sustainable way. Our analysis uncovers the …